Brand Tone

Enthusiastic, Expert, Approachable, Quality-Focused, Slightly Humorous/Playful (on TikTok)

Brand Values

• •Quality
• •Expertise & Trust
• •Customer-Centricity
• •Innovation
• •Passion for Detailing

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Autojoy's tone (Enthusiastic, Expert, Approachable, Quality-Focused, Playful where appropriate). Include examples of "do's and don'ts" for word choice and phrasing.
• •Know Your Audience, Know Your Platform: While the core values remain, slightly adapt the tone's intensity and style for each platform. TikTok can be more informal and humorous, while the website blog should lean more into expertise and detailed explanations.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," explain *why* it's high quality (e.g., "Gtechniq's innovative ceramic coatings provide lasting protection..."). Use vivid language that evokes the satisfaction of a well-detailed car.
• •Educate and Empower: Consistently offer valuable tips, how-to's, and explanations. This reinforces expertise and builds trust. Frame copy around solving customer problems or helping them achieve their desired results (e.g., "How to foam my car without a foam lance...").
• •Maintain Authenticity and Passion: Let the genuine enthusiasm for car care shine through in the language used. Use words that convey excitement and a deep understanding of the detailing process. Share the "why" behind the brand – the love for cars and the desire to provide the best products.

Social Perception

Positive for Quality and Expertise, Engaging and Modern, Helpful and Responsive, Community-Oriented (Baltic Region)

Copy Examples

• •Headline: Unleash Peak Shine. Your Car Deserves It. Body: Stop dreaming about a showroom finish and start achieving it. Autojoy brings you Europe's finest detailing supplies, from GYEON's legendary coatings to CARPRO's precision tools. Get expert advice and products that deliver results. Shop now and transform your ride! Platform: Website Hero / Facebook Ad
• •Headline: Detail Like a Pro. Without the Guesswork. Body: Tired of subpar results? At Autojoy, we only stock what we trust and use ourselves. Discover our curated selection of premium car care, backed by expert tips and tutorials. From perfect pre-wash to lasting protection, we've got you. Platform: Instagram Post / Blog Post Intro
• •Headline: TikTok Made You Buy It? Good. (Because It Actually Works!) Body: Seen those satisfying detailing videos? We're the secret sauce! Autojoy provides the high-performance gear you need to get those incredible results at home. Level up your car care game with brands the pros swear by. #Autojoy #Detailing #CarCarePerfection Platform: TikTok Ad / Instagram Reel Description
• •Headline: Beyond Clean. It's Gtechniq Protected. Exclusively at Autojoy. Body: Announcing our official partnership with Gtechniq! Experience the pinnacle of paint protection and innovative car care. Autojoy is your trusted source for durable ceramic coatings, hydrophobic finishes, and more. Elevate your vehicle's defense. Platform: Email Newsletter / Website Announcement
• •Headline: Your Weekend Therapy: Premium Detailing Supplies from Autojoy. Body: There's nothing like the satisfaction of a perfectly detailed car. We provide the passion and the products – GYEON, Auto Finesse, and more – so you can create that Autojoy. Visit autojoy.shop and find your new favorite car ritual. Platform: Facebook/Instagram Story Ad