Brand Tone

Enthusiastic & Passionate, Professional & Knowledgeable, Approachable & Community-Oriented, Quality-Focused, Modern & Trendy

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Expertise & Trust
• •Innovation
• •Community Engagement

Best Practices

• •Show, Don't Just Tell, Your Expertise: Instead of just saying 'we are experts,' demonstrate it through detailed product knowledge in descriptions, informative blog posts, how-to guides, and by clearly explaining the benefits of the premium brands offered.
• •Maintain a Consistent Visual Style: Keep high-quality images and videos of cars, detailing processes, and products in action.
• •Adapt Content to the Platform: Tailor content to fit the platform's style. For example, TikTok can be more informal and trend-driven, while the website blog can be more detailed and instructional.
• •Highlight Premium Quality: Consistently emphasize the premium nature of products and services.
• •Consistent Messaging: Whether it's a fun TikTok or a technical blog post, the underlying message of providing the best for car care should be consistent.

Social Perception

Trusted Supplier for Quality Products, Go-To for Detailing Enthusiasts, Knowledgeable Resource, Modern and Engaging, Customer-Focused (Stated)

Copy Examples

• •Trust the professionals' choice, available at Autojoy.
• •Today, we dive deep into the benefits of Gtechniq's Crystal Serum Light – prepare for mind-blowing protection and shine!
• •Unboxing Autojoy products
• •Check out our latest detailing guide on YouTube for expert tips!
• •Autojoy.ee - Setting new standards in car detailing.