Brand Tone

Sophisticated & Fashion-Forward, Expert & Knowledgeable, Exclusive & Curated, Personal & Customer-Focused

Brand Values

• •Individuality & Uniqueness
• •Quality & Craftsmanship
• •Expertise & Service
• •Innovation & Forward-Thinking
• •Customer Satisfaction

Best Practices

• •Maintain a Lexicon of Exclusivity and Sophistication: Use words that reflect the high-end, curated nature of the products (e.g., "curated," "exclusive," "avant-garde," "discerning," "bespoke," "artisan").
• •Emphasize Expertise and Craftsmanship: Highlight the knowledge of the staff and the quality of the garments. Talk about the designers and the construction of the pieces.
• •Visual Consistency is Key: Ensure all imagery (website, social media, ads) reflects the sophisticated, fashion-forward, and artistic aesthetic of the brand.
• •Focus on Individuality: Craft messages that speak to the customer's desire for unique style and self-expression, rather than just following fleeting trends.
• •Personal and Engaging Communication: Even in written copy, strive for a tone that feels personal and inviting, reflecting their commitment to "creative interaction with customers." Respond to comments and messages with the same level of sophistication and helpfulness expected in-store.

Social Perception

Highly Regarded, Trusted for Expertise, Go-To for Distinctive Style

Copy Examples

• •Define Your Distinction. Explore curated avant-garde and high-fashion menswear at Autograph Birmingham.
• •Beyond Trends. Beyond Ordinary. Discover enduring style with our expertly selected global designer collections. #AutographBirmingham
• •Your Style, Elevated. Our knowledgeable team is here to provide personalized advice for your unique sartorial journey. Visit Autograph.
• •Experience the Art of Menswear. For over 20 years, Autograph has been Birmingham's destination for innovative and exclusive fashion.
• •New Arrivals: Thom Krom, Yohji Yamamoto, Rick Owens DRKSHDW. Uncompromising style, curated for the discerning individual. Shop now at Autograph Birmingham.