Brand Tone

Authentic & Personal, Artistic & Expressive, Conscious & Ethical, Approachable & Helpful, Passionate & Creative

Brand Values

• •Authenticity/Self-Expression
• •Craftsmanship & Quality
• •Ethical Practices & Social Responsibility
• •Support for Small Creators/Makers
• •Individuality & Inclusivity
• •Transparency & Connection

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Jason Stofiel's personal story and the "Autistic Martian" narrative. This authenticity is a core differentiator. Let the passion for creation and self-expression shine through.
• •Highlight Ethical Commitments Naturally: Weave in messages about ethical sourcing, supporting small businesses, and social responsibility as integral parts of the brand story, not just as add-ons. Phrases like "Shop with purpose, Buy with intention" should feel inherent.
• •Speak to Individuality: Address the customer's desire for self-expression and finding pieces that resonate with their personal style and story. Use inclusive language that makes everyone feel welcome.
• •Maintain an Artistic yet Approachable Tone: While showcasing the artistry and craftsmanship of fine jewelry, ensure the language remains welcoming, helpful, and avoids being overly exclusive or intimidating. The offer to help find styles, even elsewhere, reinforces this.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, 'About Us', 'Initiative' pages) is mirrored in social media captions, email communications, and any customer interactions. This builds a cohesive and trustworthy brand identity.

Social Perception

Positive Customer Experiences, Appreciation for Craftsmanship, Emerging Brand with a Unique Story, Ethically Minded, Limited Wider Public Recognition

Copy Examples

• •Headline: Wear Your Story. Discover Autimars. Body: More than just jewelry. Each Autimars piece is handmade with intention, a celebration of individuality and the art of self-expression. Find the piece that speaks to you. Call to Action: Explore Collections
• •Headline: Crafted with Conscience. Worn with Pride. Body: At Autimars, fine jewelry meets ethical commitment. We believe in creations that not only look beautiful but also do good – supporting artisans and mindful practices every step of the way. Call to Action: Our Ethical Journey
• •Headline: For the Love of Creation. For the Power of You. Body: Inspired by a personal journey of embracing uniqueness, Autimars is here to help you express your truest self. Handmade jewelry designed to make you feel seen, understood, and celebrated. Call to Action: Find Your Signature Piece
• •Headline: Beyond Adornment: Jewelry with Purpose. Body: "Shop with purpose, Buy with intention." Autimars is dedicated to quality craftsmanship and supporting a community of makers. Each purchase helps grow brands that positively impact our world. Call to Action: Support Small Makers
• •Headline: Your Style, Authentically Realized. Body: From our hands to yours – fine silver pieces built to last a lifetime. We're here to help you discover jewelry that truly reflects who you are. Questions? We'd love to chat. Call to Action: Connect With Us