Brand Tone

Authoritative, Informative, Trustworthy, Credible, Educational, Supportive, Advocating, Approachable, Passionate, Professional

Brand Values

• •Integrity & Transparency
• •Authenticity
• •Sustainability
• •Health & Wellbeing
• •Community & Support
• •Quality & Excellence
• •Advocacy

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authoritative, Trustworthy, Educational, Supportive, Approachable, Passionate, Professional) with clear examples of "do's and don'ts" for language, sentence structure, and vocabulary.
• •Prioritize Clarity and Accuracy: As an authoritative body, ensure all information, especially regarding standards and benefits, is precise, easy to understand, and factually correct. Avoid jargon where possible, or explain it clearly.
• •Show, Don't Just Tell: Instead of simply stating "we support producers," share stories and testimonials from certified organic farmers. Showcase the positive impact of organic practices on the environment and health through compelling narratives and visuals.
• •Maintain a Balance: While authority is key, infuse passion and approachability, especially in consumer-facing content. Use inspiring language and connect with the audience's values around health, sustainability, and quality.
• •Consistent Messaging Across Channels: Ensure the core messages about trust, integrity, and the benefits of organic are consistently communicated across the website, social media, newsletters, and any public statements, adapting the delivery slightly to suit the specific platform and audience. The "Bud logo" should always be linked to these core messages.

Social Perception

Consumers: Likely perceive Australian Organic Limited (and the Bud logo) as a symbol of trust and assurance that products meet stringent organic standards. They are seen as a reliable source of information on why and how to choose organic. Producers/Industry: View them as a crucial industry body for certification, advocacy, market development, and resources. There's an expectation of robust support and representation. General Public/Media: Regarded as the leading voice and authority on organic matters in Australia. They are a go-to source for data, trends, and official positions on organic issues. Overall, the perception is that of a credible, essential organization dedicated to the growth and integrity of the Australian organic sector.

Copy Examples

• •The Bud Logo: Your Unwavering Assurance of Genuine Australian Organic Quality. Learn What Sets Us Apart.
• •Nourish your family and nurture the planet. 🌿 Choosing Australian Certified Organic isn't just a food choice, it's a commitment to a healthier future. Look for the Bud! #AustralianOrganic #SustainableLiving #HealthyChoices
• •Empowering Your Organic Journey: Access new resources, market insights, and support from Australian Organic Limited. Together, we cultivate a thriving organic future.
• •Australian Organic: Integrity You Can Taste. Standards You Can Trust.
• •Ever wondered what truly goes into your food? We're lifting the lid on organic farming in Australia, showcasing the dedicated producers and rigorous standards that bring the best to your table. Discover the organic difference.