Brand Tone

Aspirational & Empowering, Professional & Technical, Innovative & Modern

Brand Values

• •Freedom & Flexibility
• •Quality & Durability
• •Empowerment
• •Innovation

Best Practices

• •Lead with "Freedom and Flexibility": Always anchor the message in the core benefit of training anywhere. Use words like "unleash," "untether," "your way," and "on your schedule."
• •Use Empowering, Active Language: Employ strong verbs and an active voice. Instead of "Our product can be used for...", write "Use our product to...". Focus on what the user can achieve.
• •Balance Simplicity with Technical Precision: While the main message should be simple and empowering, don't be afraid to use technical terms when describing product features. This reinforces the brand's premium, expert-designed quality. For instance, mention "aerospace-grade aluminum" or "dynamic resistance bands" to build trust.
• •Show, Don't Just Tell: Pair powerful copy with high-quality visuals. The brand's strength is its aesthetic and portability. All copy should be created with a corresponding image or video in mind that demonstrates the product in a variety of inspiring locations.
• •Build a Community Narrative: Even without a massive social media following, use language that invites users into a community of innovators and self-starters. Use phrases like "Join the revolution," "Become part of the movement," and feature user stories (once available) to create a sense of belonging.

Social Perception

Niche & Undiscovered, Premium & High-End, Potentially Innovative

Copy Examples

• •Your gym is now open. Anywhere. The Austerlitz modular training system is your portable, all-in-one solution for a full-body workout. Unleash your potential. #TrainAnywhere #AusterGlobal
• •The foundation of your freedom. Our Main Anchor is engineered from aerospace-grade aluminum for uncompromising safety and durability. Set up in seconds, trust it for a lifetime. This isn't just a strap; it's the heart of your personal gym.
• •Welcome to the Future of Fitness, [Name].
• •Stop adapting to your gym. Start building a gym that adapts to you. Discover the fully modular Austerlitz system and redefine your limits.
• •The world is your workout space. From city parks to mountain trails, the Austerlitz system empowers you to build strength on your own terms. Where will your fitness take you? #BodyweightRevolution #FunctionalTraining #Auster