Tono de Marca

Practical & Direct, Value-Oriented, Reassuring & Trustworthy, Helpful (Functional), Slightly Informal but Professional

Valores de Marca

• •Affordability/Value
• •Customer Service & Satisfaction
• •Quality Assurance
• •Convenience & Speed
• •Australian Identity
• •Reliability

Mejores Prácticas

• •Prioritize Clarity and Conciseness: Get straight to the point. Customers are looking for specific products and information quickly. Avoid jargon where possible, or explain it if necessary for technical products.
• •Emphasize Value Consistently: Whether it's price, free shipping, guarantees, or product yield, ensure the benefit to the customer is clear in most communications.
• •Use Reassuring Language: Incorporate phrases that build trust, such as "quality guaranteed," "easy returns," "secure checkout," and "satisfaction guarantee," especially at key decision points like product pages and checkout.
• •Maintain a Helpful and Solution-Oriented Stance: Frame content around solving the customer's problem (e.g., running out of ink, needing affordable printing solutions).
• •Keep it Grounded and Relatable (especially for an Australian audience): While professional, avoid overly corporate or stuffy language. The "Australian Owned" aspect allows for a slightly more down-to-earth feel, focusing on fair deals and reliable service. Avoid hype or exaggerated claims; stick to factual benefits.

Percepción Social

Generally Positive, with a focus on Price and Speed. Pragmatic Choice. Expectations of a Transactional Relationship.

Ejemplos de Copy

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