Brand Tone

Authentic & Transparent, Supportive & Encouraging, Approachable & Friendly, Informative & Helpful, Proudly Australian

Brand Values

• •Natural Purity
• •Health & Wellness
• •Quality
• •Australian Made & Owned
• •Customer-Centricity
• •Transparency

Best Practices

• •Prioritize "Natural" and "Clean": Always lead with the natural aspects of the products. Use words like "pure," "clean," "whole," "nothing artificial," and "no nasties" consistently.
• •Embrace "Australian Made": Weave in references to Australian origin, quality, and pride where appropriate. This is a key differentiator and resonates with their audience.
• •Be Genuinely Encouraging and Supportive: Frame messaging around helping customers achieve their health and fitness goals. Use positive language and avoid overly aggressive or exclusive fitness jargon. Focus on inclusivity.
• •Maintain Transparency: Be straightforward about ingredients and benefits. If explaining a product, do so clearly and honestly, avoiding hype or unsubstantiated claims. This builds trust.
• •Foster Community Through Language: Use a friendly, approachable, and conversational style, especially on social media. Ask questions, encourage sharing, and use "we" and "you" to create a sense of connection. Reflect the language your customers use when talking about their health journeys.

Social Perception

Trusted Source for Clean Protein, High-Quality Australian Product, Good Taste & Mixability, Community-Oriented, Healthy Lifestyle Enabler

Copy Examples

• •Headline (Website/Social Media): Fuel Your Naturally. Pure Australian Protein, Nothing Else.
• •Instagram Post Caption: Start your day the Aussie way! 💪 Our 100% Natural WPI is packed with goodness, not nasties, to help you smash those goals. What are you blending today? Share your creations! #AusNaturalProtein #CleanEating #AussieMade #FitnessJourney #NoNasties
• •Product Description Snippet (for a plant protein): Kind to your body, kind to the planet. Our Plant-Based Protein is crafted with carefully selected natural ingredients for a smooth, delicious taste and all the power you need. 100% vegan, gluten-free, and proudly Australian made.
• •Email Subject Line (Promotional): Feel the Difference: Your Exclusive Offer on Aussie-Loved Natural Protein!
• •Facebook Ad Copy: Tired of artificial aftertastes and hidden ingredients in your protein? So were we. That's why Aus Natural Protein offers only 100% natural, Australian-made protein powders that taste great and make you feel even better. Discover your new favourite today! Shop Now.