Brand Tone

Practical and Value-Oriented, Trustworthy and Reliable, Helpful and Customer-Focused, Straightforward and No-Nonsense

Brand Values

• •Affordability/Value
• •Quality
• •Australian Owned
• •Customer Satisfaction
• •Convenience

Best Practices

• •Focus on Value and Affordability: Consistently highlight competitive pricing, savings compared to OEM, and the "smart shopper" angle. Use phrases like "great value," "affordable," "save money," "best price."
• •Emphasize "Australian Owned and Operated": Reinforce the local aspect to build trust and appeal to customers wanting to support local businesses. Use "Aussie owned," "local support," "Australian team."
• •Maintain a Helpful and Straightforward Voice: Be direct, avoid jargon where possible, and offer clear solutions and benefits. Use clear, concise language and a friendly but professional tone.
• •Highlight Quality and Reliability: Counter potential skepticism about non-OEM cartridges by consistently mentioning "premium quality," "reliable results," and the "12-month guarantee."
• •Prioritize Customer Convenience: Stress ease of online ordering, fast shipping, and responsive customer support (even if email-based) to show you value the customer's time and experience.

Social Perception

As a legitimate online store for printer consumables with limited social media presence but potential concerns addressed through quality claims, guarantees, and advice.

Copy Examples

• •Headline: Tired of Overpriced Ink? Get Premium Quality Cartridges at Aussie Prices! Body: Stop breaking the bank on printer ink! Aus Inks offers top-quality genuine and compatible cartridges for all major brands, backed by a 12-month guarantee. Shop online for fast, Australia-wide delivery. Print smarter, not harder! Call to Action: Find Your Ink Now!
• •Headline: Aussie Owned, Aussie Prices, Awesome Prints! Body: Support a 100% Australian business and save big on your printer ink and toner. At Aus Inks, we deliver premium quality and unbeatable value, straight to your door. Plus, enjoy our 12-month peace-of-mind guarantee. Call to Action: Shop Local & Save!
• •Headline: Never Run Out of Ink Again! Speedy Delivery on All Cartridges. Body: Need ink in a hurry? Aus Inks offers quick dispatch (orders before 4 pm AEST out the same day!) and speedy delivery across Australia. Get reliable, affordable ink and toner right when you need it. Call to Action: Order Today, Print Tomorrow!
• •Headline: Smart Printing Starts Here. Quality Cartridges, Wallet-Friendly Prices. Body: Make the savvy choice with Aus Inks. We provide high-quality printer supplies without the premium price tag. Genuine, compatible, and remanufactured options available, all with a 100% satisfaction guarantee. Call to Action: Discover Smart Savings!
• •Headline: Print with Confidence: 12-Month Guarantee on All Aus Inks Cartridges! Body: Why pay more for peace of mind? Aus Inks offers a full 12-month guarantee on every cartridge we sell. Experience great print quality and fantastic value, backed by our Aussie support team. Call to Action: Shop Risk-Free!