Brand Tone

Enthusiastic & Passionate, Community-Focused, Approachable & Friendly, Trustworthy & Reliable, Direct & Informative

Brand Values

• •Community Building
• •Passion for Collecting
• •Authenticity & Reliability
• •Customer Service
• •Accessibility
• •Enthusiasm for the Hobby

Best Practices

• •Continue to use exclamation points, emojis (appropriately), and enthusiastic language in social media posts, especially when showcasing exciting products or pulls. Let the genuine passion for collecting shine through.
• •Actively engage with comments and posts in the Facebook group and on other social media. Ask questions, run polls, and encourage members to share their own pulls and experiences.
• •Clearly communicate about pre-order timelines, shipping updates, and product authenticity. Maintain the high standards of service that have earned positive eBay feedback.
• •Continue to use high-quality images and engaging videos of products, especially on Instagram and TikTok. "Pack breaks" and "pull highlights" are very effective for this audience.
• •While catering to seasoned collectors, ensure language is also understandable and welcoming to those new to the hobby, reinforcing the "support your passion" value.

Social Perception

Positive, Engaged Community Member, Exciting & Current, Trusted Seller

Copy Examples

• •🔥 FRESH DROP! 🔥 The latest [TCG Name] booster packs have just landed at AusCardHouse! Get ready to chase those grails! Link in bio – don’t miss out, join our TCG family for breaks and trades! #AusCardHouse #[TCGName] #NewArrival #CardCollectorsAU
• •🤯 UNBELIEVABLE PULL! We just hit this massive [Card Name] live on stream! The hype is REAL! Want in on our next group break? Spots are filling fast – head to auscardhouse.com! #AusCardHouse #BigPulls #TradingCards #SportsCards #CollectorCommunity #GroupBreak
• •Your Trusted Source for TCGs & Sports Cards in Australia. Fast Shipping, Authentic Products & a Passionate Community. Shop Now!
• •Hey Collectors! 👋 Our next [Game Name] Store Tournament is just around the corner! Sign up, show your skills, and connect with fellow fans. Plus, exclusive deals for all participants! More info on our Facebook Group! #AusCardHouseCommunity #[GameName]Tournament
• •Happy Collecting, Mates! Your go-to for rare finds and the latest TCG & Sports Card heat. We're passionate about getting these cards to you safely and swiftly. Check out our new listings! #TrustedSeller #AusCardCollectibles