Brand Tone

Bohemian, Free-Spirited, Authentic, Handmade, Ethical, Conscious, Warm, Personal, Inspired, Evocative

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Slow Fashion
• •Artisan Craftsmanship
• •Authenticity & Uniqueness
• •Femininity & Freedom
• •Community & Connection
• •Love & Passion

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., warm, inspiring, authentic, slightly whimsical), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Embody the "Aurobelle Woman": Before writing, visualize the target customer – her values, aspirations, and lifestyle. Write as if speaking directly to her, a kindred spirit.
• •Weave in the Core Values: Consistently (but naturally) integrate keywords and phrases related to "handmade," "ethical," "sustainable," "slow fashion," "Ibiza spirit," and "artisan" into product descriptions, social posts, and stories.
• •Storytelling is Key: Share the narratives behind the products, the artisans, Jane's travels, and the brand's journey. This builds authenticity and emotional connection, reinforcing the brand's personal and passionate tone.
• •Maintain Visual-Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic. The free-spirited, natural, and artisanal feel of the images should be mirrored in the warmth, authenticity, and evocative language of the text.

Social Perception

Positive, Unique & Desirable, Ethically Minded, Aspirational Lifestyle

Copy Examples

• •Drift through sunny days and starlit nights in our [Dress Name]. Hand-block printed by our artisan partners in India using ancient techniques and the softest organic cotton, this dress isn't just a garment—it's a story whispered from our soul to yours. Embrace the Ibiza spirit, wherever you wander. #AurobelleJourney #SlowFashionLove
• •Sun-kissed skin and the gentle touch of hand-loomed fabric. ✨ Our latest collection is inspired by the golden hour in Ibiza and the vibrant traditions of the East. Each piece is a testament to slow, ethical craftsmanship, made with love to make you feel effortlessly beautiful. Discover the magic. Link in bio. #BohoChic #EthicallyMade #AurobelleIbiza
• •Hola, beautiful soul! This week, Jane shares her latest travel inspirations from [Location, e.g., Rajasthan] and how they’ve woven their way into our newest designs. We believe in fashion that feels good, inside and out – pieces that honor the earth and the incredible women who craft them. Thank you for being part of our Aurobelle family. [Link to New Arrivals/Blog Post]
• •More than a brand, Aurobelle is a love letter to the free spirits, the sun seekers, and the conscious dreamers. Born from a 25-year romance with India's artistry and Ibiza's bohemian heart, we create timeless pieces that empower women and celebrate sustainable, handmade beauty. Join us in wearing the change you wish to see.
• •Find Your Freedom. Our ethically crafted, Ibiza-inspired collection is designed for the woman who dances to her own rhythm. Natural fabrics, timeless design, and a touch of island magic in every stitch. Shop Aurobelle and wear your story. [20% off your first order with code IBIZALOVE]. #HandmadeBoho #ConsciousCloset