Brand Tone

Informative, reassuring, and technologically advanced, with a touch of empathy.

Brand Values

• •Innovation
• •Safety
• •Effectiveness
• •Customer Empowerment
• •Quality of Life
• •Value
• •Discretion

Best Practices

• •Focus on clear and concise language to convey product benefits.
• •Emphasize technological advancements while maintaining user-friendliness.
• •Incorporate emotional benefits to connect with customers' needs and desires.
• •Use strong action verbs and persuasive language to encourage purchase.
• •Reinforce trust by highlighting guarantees, trials, and positive customer outcomes.

Social Perception

Auris aims to be perceived as a reliable and innovative provider of hearing and personal care solutions, focusing on improving quality of life through technology and customer satisfaction. While awareness exists for other entities using the name 'Auris,' this brand strives to establish itself as a trusted source for hearing aids and related products.

Copy Examples

• •Experience crystal-clear sound with AurisFree's VoiceBoost Technology, designed to reconnect you with the sounds you love.
• •Our ear cleaning endoscope features a 1080P HD camera and soft silicone ear spoons for gentle and effective wax removal.
• •AurisFree: Discreet, rechargeable hearing aids that seamlessly integrate into your life. No one needs to know it's a hearing aid!
• •Enjoy peace of mind with our 45-Day Trial and 100% Money-Back Guarantee. Experience the Auris difference risk-free.
• •Self-Fitting in 5 Minutes, Makes Speech 3x Clearer, Never Miss Your Grandchild's 'I Love You' Again