Brand Tone

nurturing, knowledgeable, and serene

Brand Values

• •Purity and Quality
• •Efficacy and Healing
• •Tradition and Expertise
• •Natural Well-being
• •Sustainability and Ethical Sourcing
• •Customer Connection and Education

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Aurelia's tone (nurturing, knowledgeable, serene), including a list of "on-brand" and "off-brand" words and phrases. For instance, "gentle support" is on-brand, while "quick fix" might be off-brand.
• •Emphasize "Natural," "Pure," and "Healing": Consistently weave these core concepts into product descriptions, blog posts, and social media captions to reinforce the brand's commitment to natural wellness and efficacy.
• •Share Knowledge Generously: Continue to provide educational content about essential oils, their uses, benefits, and the science or tradition behind them. This reinforces the "knowledgeable" aspect of the brand tone.
• •Use Calming and Evocative Language: Employ descriptive words that evoke feelings of peace, tranquility, balance, and connection to nature. Words like "sanctuary," "harmony," "transformative," "serene," and "nurture" align well.
• •Maintain Visual and Textual Consistency: Ensure that the language used in all communications (website, emails, social media, packaging) aligns with the calming, natural, and high-quality visual aesthetic the brand projects. Every touchpoint should feel like an extension of the Aurelia Essential Oils experience.

Social Perception

High-Quality and Pure, Effective, Trustworthy and Knowledgeable, Aspirational/Premium (Potentially), Nurturing and Supportive

Copy Examples

• •Headline: Rediscover Your Balance. Naturally. Body: In a world that constantly demands your energy, find your sanctuary with Aurelia Essential Oils. Our pure, meticulously crafted blends are designed to nurture your mind, body, and spirit, guiding you back to a state of natural harmony. Experience the transformative power of nature's oldest remedies.
• •Headline: The Wisdom of Nature, Bottled for You. Body: With decades of experience and a deep understanding of aromatherapy's secrets, Aurelia Essential Oils offers more than just fragrances – we offer pathways to well-being. Each drop is a testament to our commitment to purity and efficacy, helping you unlock your body's innate ability to heal and thrive.
• •Headline: Elevate Your Rituals. Embrace Serenity. Body: Transform your daily moments into meaningful rituals of self-care. Whether you seek to calm a restless mind, soothe an aching body, or simply invite a sense of peace into your space, our energy-charged essential oil blends are your trusted companions on the journey to a more serene life.
• •Headline: Pure Essences. Profound Wellbeing. Body: At Aurelia Essential Oils, we believe that true wellness begins with the purest gifts from the earth. That's why our oils are 100% natural, undiluted, and sourced from the world's finest botanicals. Feel the difference that uncompromising quality makes to your health and vitality.
• •Headline: Your Journey to Healing Starts with a Scent. Body: Explore our collection of over 100 proprietary blends, each one a carefully guarded secret recipe designed to address a spectrum of needs. From boosting your mood to supporting your respiratory system, let the gentle yet powerful aromas of Aurelia Essential Oils guide you toward a healthier, more vibrant you.