Brand Tone

Aspirational & Empowering, Promotional & Direct, Trendy & Youthful, Helpful & Reassuring

Brand Values

• •Confidence & Self-Esteem
• •Comfort & Style
• •Quality & Effectiveness
• •Accessibility & Value
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, empowering, direct, youthful, reassuring), key messaging themes (confidence, comfort, quality, value), and "do's and don'ts" for language. Share this with anyone creating content.
• •Focus on "Her" Transformation: Frame copy around the customer's journey and how Aurashaper products help her achieve her desired feelings and outcomes (e.g., more confidence, feeling good in her clothes, a better workout experience).
• •Maintain an Uplifting and Positive Vocabulary: Use words that inspire, motivate, and reassure. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Be Consistent Across All Channels: While the style might adapt slightly (e.g., more informal on TikTok), the core brand message of empowerment, quality, and value should remain consistent from the website to social media to email marketing.
• •Incorporate Social Proof Authentically: When using testimonials or user-generated content, ensure they align with the brand's empowering and positive tone. Let genuine customer voices reinforce the brand values.

Social Perception

Emerging Brand, Focused on Deals, Product Range Breadth, Potential Trust Concerns (due to similar domain issues), Visually Appealing

Copy Examples

• •Headline (Shapewear): "Sculpt Your Confidence. Embrace Your Curves with Aurashaper." Body: "Feel empowered from the inside out. Our premium shapewear is designed for ultimate comfort and a flawless silhouette, so you can step out looking and feeling your absolute best. Shop now and enjoy free shipping!"
• •Social Media Post (Fitness Wear): "Unleash your inner strength! 💪 Our new Aura Fit collection moves with you, offering an unbeatable mix of style, support, and breathability. Elevate your workouts and conquer your goals. Tap to shop & get 10% off your first order!"
• •Email Subject Line (General Promotion): "✨ Your Aura is Calling: Exclusive Deals Inside!" Body Preview: "Discover the secret to everyday confidence. From figure-enhancing shapewear to an activewear glow-up, find your new favorites at Aurashaper. Special offers await!"
• •Product Description (Accessory - e.g., Headphones): "Immerse Yourself in Pure Sound. 🎧 Our Aura Glam headphones deliver crystal-clear audio and all-day comfort, whether you're hitting the gym or tuning out the world. Experience the difference. Free shipping included!"
• •Website Banner (Homepage): "Be Unstoppable. Be You. Discover the Aurashaper collection and transform your style with confidence. Shop today for free shipping across Brazil!"