Brand Tone

Trendy, Youthful, Empowering, Approachable, Aspirational

Brand Values

• •Trendy and Youthful
• •Empowering and Confident
• •Approachable and Friendly
• •Aspirational yet Attainable
• •Quality and Durability
• •Ease of Use and Convenience
• •Self-Expression and Creativity
• •Nail Health
• •Ethical Practices
• •Customer Satisfaction

Best Practices

• •Use trendy and youthful language, referencing current nail art trends.
• •Emphasize the ease of use and convenience of at-home application.
• •Highlight the long-lasting and salon-quality finish of the stickers.
• •Incorporate user-generated content and customer testimonials to build trust.
• •Clearly communicate the vegan and cruelty-free aspects of the products.

Social Perception

Aura Nail is perceived as a trendy and convenient DIY solution for achieving salon-like manicures at home. Customers appreciate the affordability, durability, and variety of designs. The brand is also recognized for its ethical practices and commitment to customer satisfaction.

Copy Examples

• •Get salon-quality nails at home with our semi-cured gel stickers! Lasts up to 3 weeks & super easy to apply.
• •Express yourself with our vibrant nail art designs! Vegan & cruelty-free.
• •Obsessed with the 'aura nail' trend? ✨ Create your own unique look with our easy-to-use stickers! #auranails #nailart
• •Say goodbye to expensive salon visits! Our gel stickers give you a perfect manicure in under 15 minutes.
• •Finally, a non-damaging alternative to acrylics! Keep your nails healthy & stylish with our gel stickers.