Brand Tone

Evocative/Mystical, Passionate, Symbolic, Confident/Assertive, Community-Oriented

Brand Values

• •Authenticity
• •Quality
• •Community
• •Freedom & Wild Spirit
• •Connection with Nature
• •Loyalty & Trust

Best Practices

• •Develop a "Wolf Pack" Lexicon: Create a list of preferred words and phrases that align with the brand's mystical, natural, and powerful themes (e.g., "untamed," "spirit," "noble," "wild," "pack," "instinct," "lunar," "ancient," "strength," "freedom"). Consistently integrate these into all communications.
• •Embody the Wolf's Attributes: When writing, consider the characteristics of a wolf they highlight – noble, mysterious, powerful, loyal, and independent. Let these attributes subtly influence sentence structure, calls to action, and overall messaging.
• •Storytelling over Selling: Focus on the narrative and symbolism behind the products. Each description should tell a small story or evoke a feeling connected to the wolf and nature, rather than just listing features.
• •Maintain a Reverent and Slightly Formal Tone: While passionate, the tone has an element of reverence for nature and the wolf. Avoid overly casual slang or humor that might dilute the brand's mystical and noble feel. The "About Us" and "Contact Us" pages set a good example.
• •Create a Brand Voice Guide: Document the defined tone, values, and lexicon. This guide should be a reference for anyone creating content for AuraLoup to ensure consistency across the website, product descriptions, any future marketing materials, and customer service interactions. This will help maintain the brand personality even if different people are writing the copy.

Social Perception

A specialized boutique for wolf enthusiasts, offering products that allow for self-expression and a connection with nature.

Copy Examples

• •AuraLoup: Unleash Your Inner Wolf. Discover powerful talismans and apparel that speak to your untamed spirit.
• •Feel the ancient wisdom of the pack. Our Silver Moon Wolf Necklace isn't just an accessory; it's a symbol of your deep connection to the wild, crafted with enduring quality.
• •At AuraLoup, we believe in the untamed. We are a community bound by a shared reverence for the wolf's noble spirit and the raw beauty of nature. Join our pack.
• •Echoes of the Wild: New Arrivals at AuraLoup.
• •The wolf walks with confidence, loyal to its own. What does the spirit of the wolf awaken in you? Share your connection. #AuraLoup #SpiritOfTheWolf #WildAtHeart