Brand Tone

Empowering, trendy, accessible, confident, customer-centric

Brand Values

• •Self-expression & Individuality
• •Accessibility & Affordability
• •Quality & Comfort
• •Empowerment
• •Authenticity
• •Sustainability

Best Practices

• •Highlight both trendiness and timelessness in your copy, emphasizing lasting style and quality.
• •Clearly differentiate Aura Fashion from other brands with similar names.
• •Incorporate customer testimonials to build trust and credibility.
• •Showcase the brand's commitment to sustainability and ethical production.
• •Focus on empowering women and celebrating individuality through fashion.

Social Perception

Trendy, affordable fashion brand that empowers women to express themselves confidently, while also being mindful of quality and sustainability.

Copy Examples

• •Discover our latest collection designed to empower your true aura through style. Affordable quality, just for you.
• •Express yourself with our new arrivals! From dresses to accessories, find the perfect pieces to elevate your wardrobe.
• •Confidence meets comfort in our hand-selected materials. Experience fashion that makes you feel as good as you look.
• •Step into elegance with our timeless wrap midi dress. Perfect for any occasion, crafted for lasting style.
• •We're here for you 24/7! Enjoy easy returns and exceptional customer support as you explore your unique style.