Brand Tone

aspirational, sophisticated, and practical

Brand Values

• •Quality and Elegance
• •Convenience and Practicality
• •Enhanced Experience
• •Sustainability
• •Customer Satisfaction
• •Passion for Coffee

Best Practices

• •Emphasize Elevated Experiences: Consistently use words and phrases that suggest a premium, enhanced experience (e.g., 'redefined,' 'elevated,' 'serenity,' 'indulgence,' 'sophistication').
• •Highlight Quality and Design: Focus on the craftsmanship, materials, and aesthetic appeal of the products (e.g., 'premium,' 'stylish,' 'timeless,' 'thoughtfully designed').
• •Balance Elegance with Practicality: While conveying sophistication, always ground it in the practical benefits and convenience the products offer for daily life and on-the-go scenarios.
• •Maintain a Warm and Approachable Voice for Customer Interaction: Even with an aspirational tone, ensure that direct communication with customers (e.g., customer service, social media replies) is friendly, helpful, and reassuring.
• •Infuse Sustainability Messaging Authentically: When discussing sustainability, connect it back to the core values of quality and thoughtful living, showing it as an integral part of the brand's commitment rather than an afterthought.

Social Perception

A provider of high-quality, stylish, and functional coffee accessories. Customers appreciate the aesthetic appeal of the products and their practicality. The brand appears to successfully deliver on its promise of enhancing the coffee experience through well-designed products. There's also an appreciation for good customer service and quick delivery.

Copy Examples

• •Your world, your brew. The Aurae Portable Espresso Maker empowers you to savor barista-quality coffee, wherever inspiration strikes. Elevate your daily ritual from routine to refined.
• •Cradle comfort in your hands. Our Aurae Ceramic Mugs, inspired by timeless design and crafted for the perfect sip, transform your quiet coffee moments into an everyday luxury.
• •Chill, redefined. Aurae Iced Coffee Glasses offer a stylishly sustainable way to enjoy your favorite cold brews. Elegance meets eco-consciousness, one refreshing sip at a time.
• •Aurae Coffee: Where everyday moments meet exceptional design. Discover our curated collection of coffee accessories and transform your simple sips into a signature experience. Practicality, elevated.
• •Sip with purpose. At Aurae Coffee, we believe in elegance that endures—not just in design, but in our commitment to the planet and its people. Our recycled packaging and support for Fairtrade practices mean every Aurae moment is one you can feel good about.