Brand Tone

Friendly and Approachable, Community-Oriented, Caring and Passionate (about pets), Knowledgeable and Helpful, Slightly Playful/Fun

Brand Values

• •Pet Health and Wellbeing
• •Customer Service
• •Community Engagement
• •Quality Products
• •Trust and Reliability

Best Practices

• •Always Prioritize Pet Well-being: Frame product descriptions and advice around the health, happiness, and safety of pets. This reinforces the core value of caring.
• •Use Warm, Friendly, and Inclusive Language: Address customers and their pets in a welcoming manner (e.g., "furry friends," "your beloved companion"). Avoid overly technical jargon unless explaining specific benefits clearly.
• •Highlight Community Connection: Regularly share stories about local pets, adoption events, or partnerships with local shelters. This reinforces the community-oriented value.
• •Be Genuine and Authentic: Let the passion for pets shine through. Share personal anecdotes (if appropriate) or staff favorites to build a relatable connection.
• •Maintain a Helpful and Positive Voice: Even when addressing potential problems (e.g., pet health issues through product recommendations), keep the tone supportive and optimistic. Ensure responses to customer inquiries (online or offline) are prompt, polite, and solution-oriented.

Social Perception

Positive, Reliable Source for Quality Pet Products, Friendly and Welcoming Atmosphere, Supportive of the Local Pet Community, Seen as a local, small business

Copy Examples

• •Facebook Post (New Product): "Tail wags guaranteed! 🎉 Check out our newest line of all-natural jerky treats – packed with flavor and goodness your furry best friend will go bonkers for! Stop by Aunt Jenn's and let us help you pick the perfect healthy snack for your pup. #AuntJennsPets #MyrtleBeachDogs #HealthyTreats #ShopLocalMB"
• •Instagram Caption (Customer Pet): "Look at this adorable face that brightened our day at Aunt Jenn's! 😍 We love when our furry customers stop by for a visit (and maybe a sneaky treat!). Thanks for sharing your sunshine with us, [Pet's Name]! ❤️ #AuntJennsFamily #DogsofMyrtleBeach #PetStoreLove #CuteCustomers"
• •Website Homepage Snippet: "Welcome to Aunt Jenn's – your friendly, neighborhood pet supply store in the heart of Myrtle Beach! We're passionate about providing the healthiest foods, tastiest treats, and funnest toys for your beloved dogs and cats. Come on in, we can't wait to meet you and your furry family members!"
• •Email Newsletter Subject Line (Promotion): "🐾 Spoil Your Pet & Save! Special Offers Inside from Aunt Jenn's! 🐾"
• •Local Ad Print Copy: "More Than Just a Pet Store, We're Family. At Aunt Jenn's, we care about your pets as much as you do. Discover premium nutrition, unique toys, and expert advice, all served with a smile right here in Myrtle Beach. Visit us on [Street Address] – where pets are always welcome!"