Brand Tone

Informative & Educational, Professional & Trustworthy, Caring & Empathetic, Accessible & Aspirational, Modern & Engaging (on social media)

Brand Values

• •Efficacy & Results-Driven
• •Quality & Scientific Backing
• •Safety & Gentleness
• •Ethical Practices
• •Customer-Centricity
• •Australian Heritage
• •Inclusivity

Best Practices

• •Lead with Science, Support with Empathy: Always ground product claims in scientific backing and quality ingredients, but communicate these benefits with an understanding and caring tone that addresses the customer's concerns and aspirations.
• •Prioritize Clarity and Accessibility: While the brand is "dermaceutical," avoid overly technical jargon. Explain benefits and ingredients in a way that is easy for the average consumer to understand, empowering them to make informed choices.
• •Highlight Key Values Consistently: Regularly weave in core values like "Australian-made," "vegan-friendly," "cruelty-free," "paraben-free," and "dermatologist-recommended" where relevant and authentic.
• •Balance Professionalism with Engagement: Maintain a professional and trustworthy image on the website and in formal communications. On social media, adapt to be more engaging, visual, and interactive, utilizing UGC and relatable scenarios while staying true to the core message of effective, kind skincare.
• •Focus on Solutions and Positive Outcomes: Frame product descriptions and marketing messages around the solutions Neutriderm offers for specific skin and hair problems, emphasizing the positive results and improved well-being customers can expect.

Social Perception

Positive Product Experiences, Trusted for Sensitive Skin, Influencer Driven Awareness, Valued for Key Ingredients, Seen as a Premium, Sometimes Pricey Brand, Growing Brand Recognition

Copy Examples

• •Instagram Post (Image: Product range with natural elements): Nourish your skin with the power of science and nature. 🌿 Our Australian-made formulas are dermatologist-recommended, packed with potent antioxidants like Vitamin E to soothe, hydrate, and reveal your natural radiance. Because healthy skin is always in. #Neutriderm #ScienceOfSkin #NaturallyEffective #AustralianMade
• •Facebook Ad (Carousel showing before & after hair thinning): Struggling with thinning hair? You're not alone. Our Hair Enhancer range is clinically formulated to stimulate growth and strengthen roots, helping you rediscover fuller, healthier hair. See the Neutriderm difference and embrace your hair confidence journey. Learn more & shop now. #NeutridermHairCare #HairGrowthJourney #RealResults #HealthyHairSolutions
• •Website Banner (Focus on Moisturising Lotion): Experience Deep Hydration, Gentle Care. Our best-selling Moisturising Lotion with unique Vitamin E phosphate delivers lasting moisture and antioxidant protection, perfect for even the most sensitive skin. Unlock visibly softer, smoother, healthier-looking skin today. #SensitiveSkinFriendly #VitaminEPower #DermatologistApproved
• •TikTok Video Script (User applying product, looking happy): My simple secret to glowing skin? ✨ Neutriderm! Their [Product Name] is so [Adjective e.g., lightweight, hydrating] and makes my skin feel amazing. Plus, it's Australian, vegan, and cruelty-free! What's your go-to? #SkincareRoutine #NeutridermLove #AussieBeauty #CleanBeauty #GRWM
• •Email Newsletter Snippet (New Product Launch): Introducing [New Product Name] by Neutriderm – where innovation meets skin wellness. Crafted with [Key Ingredient 1] and [Key Ingredient 2], this breakthrough formula targets [Specific Concern] to deliver [Specific Benefit]. We believe in skincare that’s both effective and kind to your skin. Discover the science of beautiful skin.