Brand Tone

informative, trustworthy, and quality-focused

Brand Values

• •Quality
• •Authenticity/Origin
• •Transparency
• •Tradition
• •Customer Service

Best Practices

• •Prioritize Authenticity and Transparency: Always provide genuine information about product origins, production processes, and certifications. Let the quality speak for itself.
• •Educate Your Audience: Use clear, informative language to explain the unique selling propositions (e.g., "cold-pressed," "P.D.O.") and the benefits of your products.
• •Maintain a Trustworthy Voice: Avoid hype or overly salesy language. Focus on building confidence through factual descriptions and quality assurances.
• •Emphasize Quality and Craftsmanship: Consistently highlight the superior nature of the ingredients and the care taken in production.
• •Be Customer-Centric: Even with a focus on product quality, ensure the language is approachable and addresses customer needs and inquiries clearly, as seen in their B2B and contact sections.

Social Perception

positive, with customers seemingly satisfied with the product and service and trustworthy perception, despite low traffic.

Copy Examples

• •Taste the Cretan Sunshine: Auleas Shop delivers pure, cold-pressed extra virgin olive oil straight from Greek family groves to your table. Experience authentic flavor, guaranteed quality.
• •Beyond the Bottle: At Auleas, we believe in transparency. Learn about the P.D.O. certified journey of your olive oil and the traditional methods that make it exceptional.
• •From Our Grove to Your Gourmet Kitchen: Elevate your culinary creations with Auleas Shop's premium Greek olive oil. Rich in nutrients, unmatched in taste.
• •Auleas Business Direct: Partner with us for a reliable supply of authentic Greek olive oil. Special B2B pricing and personalized service to meet your company's needs.
• •More Than Just Olive Oil, It's a Taste of Heritage. Discover the Auleas difference – where quality, tradition, and pure Greek goodness come together.