Brand Tone

Inspirational, Adventurous, Eco-Conscious, Friendly

Brand Values

• •Resilience
• •Sustainability & Environmental Responsibility
• •Adventure & Exploration
• •Quality & Durability
• •Community & Connection
• •Authenticity

Best Practices

• •Highlight the eco-friendly aspects of materials and production.
• •Emphasize the brand's commitment to reforestation and conservation efforts.
• •Use vivid language to describe the designs and their connection to nature.
• •Incorporate customer testimonials to showcase product satisfaction and build trust.
• •Maintain a consistent tone of inspiration, adventure, and environmental responsibility across all communications.

Social Perception

Aukcliff is perceived as a brand committed to quality eco-friendly adventure wear. Customers appreciate the unique designs, durability, and the positive impact on the environment through tree planting and conservation efforts. The brand is building a strong community around shared values of adventure, sustainability and resilience. Addressing trust concerns from mixed signals on scam detection sites remains a priority

Copy Examples

• •"Gear up for your next adventure with our sustainable apparel. Every purchase plants a tree! #AdventureReady #EcoFriendlyFashion"
• •"Embrace the resilience of nature with our Puffin Collection. Designed for those who overcome challenges. #OutdoorStyle #Resilience"
• •"Explore our organic cotton t-shirts – made for comfort and sustainability. Feel good knowing you're making a difference. #EcoConscious #SustainableFashion"
• •"Join the Aukcliff community and share your outdoor stories with us. Connect with nature and inspire others. #Community #OutdoorAdventure"
• •"From the trails to your everyday life, our apparel is built to last. Quality and sustainability go hand in hand. #DurableGear #EthicalFashion"