Brand Tone

sophisticated, conscious, minimalist, aspirational, accessible

Brand Values

• •Quality & Workmanship
• •Timeless Design
• •Sustainability & Ethics
• •Female Empowerment & Confidence
• •Transparency

Best Practices

• •Lead with Values: Always anchor the copy in the brand's core values of sustainability, quality, and timelessness. Whether it's a social media post or a product description, weave in terms like "conscious," "crafted," "sustainable," "timeless," and "enduring."
• •Emphasize 'The Why' Behind the Product: Don't just sell a swimsuit; sell the philosophy behind it. Explain why the fabric is special (regenerated from fishing nets), why the fit is superior (meticulous pattern-making), and why it's an investment (slow fashion). This educates the customer and justifies the premium price.
• •Use Sophisticated and Evocative Language: Employ an elegant and refined vocabulary. Use words like "silhouette," "elongated," "meticulously," "crafted," and "embrace." The tone should mirror the minimalist aesthetic of the product itself clean, purposeful, and beautiful.
• •Maintain a Personal and Confident Voice: Speak directly and warmly to the customer, as if offering trusted advice. The founder's story is a powerful asset; channel her passion and authority. Use "we believe" and "our mission" to create a sense of community and shared values. Customer testimonials highlighting the great service should be a cue to maintain this personal touch.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and high-quality feel of the photography and website design must be matched by the copy. The text should be uncluttered, easy to read, and give a sense of calm confidence. Avoid overly loud, sales-y language, exclamation points, or trendy slang, which would clash with the brand's timeless identity.

Social Perception

Perceived as a premium, high-end sustainable swimwear brand known for its perfect fit, worthwhile investment, and a beautiful fusion of style and sustainability, delivering on quality and timeless elegance.

Copy Examples

• •Effortless elegance, designed to endure. Our classic V-neck silhouette is crafted from double-layered regenerated nylon for a supportive, seamless fit that empowers your every move. A timeless piece for endless summers.
• •Style That Lasts: Discover Your Perfect Swimsuit
• •Embrace a modern classic. Our High Waist Brief is meticulously designed to flatter and support, crafted from soft, sustainable Italian fabric that feels like a second skin. The seamless construction ensures a smooth silhouette, offering timeless style and all-day comfort. Pair it with your favourite Augustine top for an iconic beachside look.
• •Tired of swimwear that doesn't last? Augustine Amsterdam was born from a desire to create timeless, perfectly fitting bathing suits, ethically made in Italy from recycled sea materials. Experience the difference of true quality and conscious design. Shop the collection.
• •Beyond the Season. Discover our collection of sustainable, timeless swimwear, designed in Amsterdam and consciously crafted in Italy.