Brand Tone

Quality-Focused, Authentic, Trustworthy, Welcoming

Brand Values

• •Quality
• •Authenticity/Tradition
• •Customer Satisfaction
• •Trust
• •Freshness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Quality-Focused, Authentic, Trustworthy, Welcoming), key messaging points, preferred vocabulary (e.g., 'premium,' 'finest,' 'authentic,' 'freshly roasted,' 'meticulously selected'), and a 'do-not-use' list. Share this with anyone creating content.
• •Prioritize "Quality" and "Authenticity" in Messaging: Consistently weave in words and phrases that highlight the superior quality of ingredients, traditional processes (if applicable, like 'freshly roasted'), and the authenticity of the products. Avoid overly casual or slangy language that might undermine this.
• •Maintain Cultural Relevance (especially for local market): Continue using Arabic for the primary audience on Instagram and acknowledge local holidays and traditions. This builds connection and trust. For broader English-speaking audiences, ensure translations maintain the respectful and quality-focused tone.
• •Focus on Sensory Language: Use descriptive words that appeal to taste, smell, and sight to convey the richness and freshness of the products (e.g., 'rich aroma,' 'vibrant spices,' 'crunchy nuts,' 'golden dates'). This makes the copy more engaging and aligns with the nature of food products.
• •Ensure Consistency Across All Channels: The professional and quality-centric tone of the website should be mirrored in social media, advertising, and even customer service interactions, albeit adapted for the specific platform (e.g., Instagram can be slightly warmer but still uphold the core values). Regularly review content to ensure alignment.

Social Perception

Perceived as a provider of high-quality, authentic food products, seen as a reliable and established local brand (in Kuwait), likely viewed positively by its customer base and appeals to those who value quality ingredients, traditional flavors, and fresh products.

Copy Examples

• •Atyab Alhabob: Savor the True Taste of Tradition. Premium Nuts, Coffee & Spices Since 1997.
• •Begin your day with the authentic aroma of Atyab Alhabob. Our meticulously selected coffee beans, freshly roasted to perfection, promise a cup that’s rich in tradition and taste. ☕✨ #AtyabAlhabob #FreshRoast #KuwaitCoffee #QualityBeans #MorningRitual
• •Experience the Atyab Alhabob difference with our premium mixed nuts. Sourced from the finest growers and expertly roasted in-house, each handful is a testament to our commitment to quality and freshness. Perfect for sharing, or as a wholesome treat just for you. Your trust, our promise.
• •This Ramadan, share the joy of authentic flavors with Atyab Alhabob. Our special collection of dates, sweets, and premium nuts is curated with care to make your gatherings even more memorable. Quality you can taste, traditions you can cherish. Order today!
• •Atyab Alhabob: Kuwait's trusted name for the finest nuts, coffee, and spices since 1997. We believe in quality from the source, for a taste you'll always remember. Your satisfaction is our tradition.