Brand Tone

Sophisticated yet Approachable, Passionate and Inspiring, Helpful and Customer-Centric, Contemporary and Stylish

Brand Values

• •Quality
• •Customization & Personalization
• •Accessibility of Unique Art
• •Family & Personal Touch
• •Passion for Art & Interiors
• •Customer Satisfaction
• •Sustainability/Made-to-Order

Best Practices

• •Embrace the "Family-Run" Narrative: Consistently weave in the story of the mother-daughter duo. This builds trust and a personal connection that larger, impersonal brands can't replicate. Use phrases like "From our family to yours," "Designed with a personal touch by Michelle and Melissa."
• •Highlight Customization and Personal Service: Make "Our Art. Your Colours" a recurring theme. Always mention the bespoke options and the team's willingness to help customers find or create the perfect piece. Use inviting language like, "Need help choosing?" or "Let's find your perfect match."
• •Speak with Passion for Art and Design: Let genuine enthusiasm for aesthetics shine through. Use evocative language to describe the art and its impact on a space (e.g., "vibrant hues," "calming landscapes," "transformative power," "statement piece"). Share blog content that offers real design advice.
• •Maintain a Balance of Sophistication and Warmth: Use clear, elegant language that reflects the quality of the art, but avoid overly formal or jargon-filled prose. Keep sentences relatively concise and the tone friendly and approachable, as if offering advice from one art lover to another.
• •Showcase Customer Love and Social Proof: Regularly incorporate snippets of positive reviews and customer photos (with permission) into website copy, product descriptions, and social media. This reinforces trust and demonstrates the positive impact of the brand's products and service. Phrases like "Our customers say..." or highlighting specific positive feedback can be very effective.

Social Perception

Highly Positive, Trusted & Reliable, Excellent Customer Service, Transformative Products, Valued by Professionals

Copy Examples

• •Headline: Transform Your Walls, Express Your Style. Body: Discover unique, artist-designed abstract and landscape prints, lovingly crafted by our mother-daughter team. At Attiko Art, we believe beautiful, high-quality art should be personal. That's why we offer customisable colours and sizes to perfectly complement your space. Let us help you find the piece that tells your story. Call to Action: Explore Collections | Inquire About Bespoke Design
• •Headline: The Art of You. Made to Order. Body: Why settle for ordinary? Your home deserves a statement. Our Giclee canvas prints are designed in-house and made exclusively for you, ensuring a piece as unique as your vision. Choose from our curated collections or let's co-create your perfect colour palette. Call to Action: Shop Statement Pieces | Learn About Our Bespoke Service
• •Headline: From Our Studio to Your Sanctuary. Body: Passion for art and interiors is at the heart of everything we do. As a family-run studio, we pour care into every design, ensuring each canvas print brings a calm, contemporary vibe with a splash of personality to your home. Experience the Attiko Art difference. Call to Action: Meet the Artists | Read Customer Stories
• •Headline: Interior Designers' Choice for Customisable Art. Body: Sourcing that perfect piece can be a challenge. Attiko Art offers interior designers like you the quality, variety, and bespoke options needed to bring your clients' visions to life. Let's collaborate on art that truly fits. Call to Action: Open a Trade Account | View Designer Testimonials
• •Headline: "It's Transformed Our Space!" - Real Attiko Art Stories. Body: We're so proud to hear how our art brightens your homes! Like Samantha, who said her new piece "looks so good," or Tim, whose hallway "suddenly looks stylish." Find artwork that resonates with you and makes your space feel complete. Call to Action: Discover Best Sellers | Share Your #AttikoArtHome