Brand Tone

Engaging & Interactive, Educational & Informative, Sophisticated yet Accessible, Creative & Artistic, Experiential & Fun, Passionate

Brand Values

• •Creativity & Self-Expression
• •Quality & Expertise
• •Experience & Memory Making
• •Community & Connection
• •Accessibility & Inclusivity
• •Customer Satisfaction
• •Clean Beauty Conscious

Best Practices

• •Emphasize Experience & Creation: Always highlight the hands-on, creative, and experiential aspects of the brand, whether it's a workshop or discovering a new niche scent. Use words like "craft," "create," "discover," "explore," "unique experience."
• •Be Educational but Approachable: Share knowledge about perfumery in an engaging and easy-to-understand manner. Avoid overly technical jargon unless explained. The goal is to empower, not intimidate.
• •Foster a Sense of Community & Welcome: Use inclusive language. Invite questions and interaction. Position Indie House as a place where fragrance enthusiasts of all levels can connect and learn.
• •Highlight Quality & Artistry: Subtly convey the premium nature of the ingredients, the expertise of the staff, and the artistic value of niche perfumery. Mention "professional-grade oils," "expert perfumers," "curated collections."
• •Keep it Engaging and Fun: Inject personality into the copy. Use evocative language when describing scents and experiences. Don't be afraid of a playful or enthusiastic tone where appropriate, especially on platforms like TikTok and Instagram.

Social Perception

Highly Positive Customer Experiences, Unique & Memorable Outing, High-Quality Products & Selection, Welcoming & Unintimidating Atmosphere, Valued Local Business, Creative Outlet, Good Customer Service

Copy Examples

• •Headline: Unlock Your Signature Scent. Create a Fragrance as Unique as You Are. Body: Dive into the art of perfumery with our hands-on Scent Blending 101 workshop. Our expert perfumers will guide you through a world of exquisite fragrance notes, helping you craft a bespoke perfume that tells your story. Perfect for a creative escape or a memorable experience with friends! Book your Atlanta workshop today. #IndieHouseFragrances #PerfumeMaking #AtlantaEvents #CreativeJourney
• •Headline: Beyond the Department Store: Discover Your Next Fragrance Obsession. Body: Tired of the same old scents? Indie House Fragrances offers a curated collection of over 70 luxury and niche perfumes from around the globe. Explore unique olfactory landscapes and find a fragrance that truly resonates. Our knowledgeable team is here to guide your discovery in a relaxed, pressure-free environment. Visit our Alpharetta or West Midtown Atlanta boutiques. #NichePerfume #LuxuryFragrance #AtlantaShopping #ScentDiscovery
• •Headline: Craft. Create. Connect. Unforgettable Perfume Experiences Await. Body: Looking for a unique group activity? Our perfume-making workshops are perfect for bridal showers, team-building events, or a fun day out! Learn, laugh, and leave with a custom fragrance you designed. Let's create beautiful memories and scents together. Contact us for private party bookings in Atlanta. #AtlantaWorkshops #GroupActivities #UniqueExperience #DIYPerfume
• •Headline: The Art of Scent, Demystified. Your Olfactory Adventure Starts Here. Body: Ever wondered how perfume is made? At Indie House, we make fragrance creation accessible and fun for everyone. From novice to connoisseur, our workshops and expert guidance empower you to explore your creativity and learn the secrets behind beautiful scents. Join our community of fragrance lovers! #ScentEducation #PerfumeExperts #CreativeCommunity #IndieHouseATL
• •Headline: Your Scent Story. Written by You. Bottled by Us. Body: Your signature scent isn't just found – it's created. At Indie House Fragrances, we provide the tools, the finest ingredients, and the expert guidance. You bring the inspiration. Walk in for a quick custom blend or immerse yourself in our full workshop. Online creation options also available! #CustomScent #PersonalizedPerfume #BeUniquelyYou #AtlantaFragrance