Brand Tone

Authentic, passionate, traditional, proud, quality-driven, connected to nature/terroir, gentle, natural, caring, nourishing, and sophisticated.

Brand Values

• •Quality
• •Authenticity & Tradition
• •Nature & Organic Principles
• •Passion & Dedication
• •Local Connection
• •Excellence

Best Practices

• •Emphasize the Source: Always connect back to the organic farm (Casale Roccolo), the quality of the goat's milk, and the Como region. This is a unique selling proposition for both cheese and skincare.
• •Highlight Quality and Craftsmanship: Use words that convey the care, dedication, and artisanal nature of the products (e.g., "handcrafted," "passionately made," "traditionally produced," "carefully selected ingredients").
• •Maintain a Warm and Authentic Voice: Speak with genuine passion. Whether talking about the goats, the cheese-making process, or the skincare benefits, let the love for the craft and the natural ingredients shine through. Avoid overly corporate or impersonal language.
• •Showcase Accolades and Trust Markers Subtly: Weave in mentions of awards (for cheese) or specific beneficial ingredients (for skincare) naturally, as proof of quality, rather than just listing them. For example, "Our award-winning Formagella..." or "Infused with deeply hydrating Multi-Hyaluron..."
• •Visual Storytelling Alignment: Ensure that the copy is always complemented by visuals (photos, videos) that reflect the same values: natural beauty, authentic farm life, high-quality products, and the serene environment of Lake Como. The imagery should reinforce the textual message of purity, care, and quality.

Social Perception

Casale Roccolo (Cheese): Highly respected for producing world-class, award-winning organic goat cheeses. Perceived as a dedicated, ethical, and high-quality artisanal producer. Customers and food critics alike praise the products and the farm's philosophy. Atilia (Skincare): Likely perceived as a natural, premium skincare line, benefiting from the positive reputation and organic credentials of Casale Roccolo. The primary perception is currently shaped by its own marketing, emphasizing gentle care and natural ingredients. Users who try it seem to appreciate its moisturizing and sensory qualities.

Copy Examples

• •From our organic farm in Como to your skin. ✨ Experience the gentle nourishment of Atilia, crafted with fresh goat's milk from our happy Casale Roccolo goats. Pure, simple, effective. #AtiliaSkincare #OrganicBeauty #FarmToSkin #CasaleRoccolo
• •Taste the Tradition. Casale Roccolo: Award-winning organic goat cheeses, passionately crafted in the heart of Como. Generations of care, unforgettable flavor. #OrganicCheese #ItalianExcellence #ArtisanCheese
• •Caress your hands with nature's best. Our Atilia Hand Cream, enriched with organic goat's milk from our own Casale Roccolo farm and hydrating Multi-Hyaluron, sinks in to soothe and protect. Naturally. #GentleCare #NourishedHands #LakeComoBeauty
• •Discover the passion behind every bite. At Casale Roccolo, our family's dedication to organic farming and animal welfare results in cheeses celebrated worldwide. Bring the authentic taste of Como to your table. #CasaleRoccolo #AwardWinningCheese #OrganicFarming
• •Atilia is born from the pure heart of Casale Roccolo, our family's organic goat farm. We believe that what’s good for our land and our animals is good for your skin. Discover skincare that’s as honest and nurturing as its source. #NaturalSkincare #RootedInNature #AtiliaStory