Brand Tone

Aspirational & Trendy, Energetic & Youthful, Confident & Empowering, Approachable & Friendly

Brand Values

• •Quality & Durability
• •Style & Modernity
• •Comfort & Versatility
• •Accessibility & Affordability
• •Customer Satisfaction
• •Personal Expression
• •Community

Best Practices

• •Use language they use and understand.
• •Maintain Consistency Across All Channels: Whether it’s a TikTok caption, an Instagram story, a website product description, or a customer service email, the underlying tone and core values should remain consistent.
• •Showcase stylish individuals and leveraging current social media trends.
• •Use dynamic content that aligns with a younger, active audience.
• •Focus on making customers feel good and self-assured.

Social Perception

Trendiness and desirability among their target audience, trust, and quality.

Copy Examples

• •Premium modeling jumpsuits emphasizing comfort, style, and versatility.
• •Delivery in 1-2 working days and a 14-day return and exchange policy.
• •We are a team passionate about style and quality, dedicated to bringing the latest trends that combine comfort with elegance.
• •Share your #Athleos moments and connect with a community that celebrates you!
• •Athleos is more than a fashion store – it is a community of people passionate about style, who want to inspire and be inspired.