Brand Tone

Personal and Authentic, Passionate and Creative, Elegant and Stylish, Quality-conscious and Trustworthy, Approachable and Friendly

Brand Values

• •Authenticity
• •Self-Expression and Individuality
• •Quality and Durability
• •Passion and Craftsmanship
• •Personal Connection

Best Practices

• •Always Lead with Authenticity: Ensure the language feels genuine and true to the brand's origin story. Avoid overly corporate or generic phrasing.
• •Emphasize the "Handmade" and "Personal Touch": Remind the audience that these are not mass-produced items. Use words like "crafted," "designed by," "personal care," and "with love."
• •Highlight Material Benefits Clearly and Consistently: Regularly mention "surgical stainless steel," "hypoallergenic," "waterproof," and "non-tarnishing" to reinforce quality and build trust.
• •Speak Directly to the Customer in an Approachable Way: Use "you" and "your" frequently. Maintain a friendly, sometimes inspirational, but always respectful tone. The "Hi there! I'm Athina" approach can be adapted for broader communications.
• •Connect Jewelry to Self-Expression and Emotion: Frame products not just as accessories, but as tools for women to feel "beautiful, free, and real" and as extensions of their personality. Use storytelling to evoke these feelings.

Social Perception

Positive Engagement, Appreciation for Handmade Quality, Trusted for Material Quality, Seen as Stylish and Modern

Copy Examples

• •✨ Introducing 'Timeless Echoes' ✨ Crafted by hand, just for you. Our new collection whispers tales of enduring style, blending the strength of surgical steel with designs that let your true self shine. Because your jewelry should be as authentic and resilient as you are. Discover the story behind each piece – link in bio. #AthenticJewels #HandmadeWithLove #StainlessSteelStyle #BeAthentic
• •Live freely, shine brightly. 💫 Athentic Jewels are designed for your everyday adventures. Made from hypoallergenic, waterproof surgical stainless steel, they won’t tarnish or fade. Just pure, lasting elegance you can count on. Find your perfect piece to accompany you, always. Shop now: [Link] #AthenticJewels #EverydayElegance #WaterproofJewelry #QualityYouCanTrust
• •A little peek into the Athentic world! 💖 Each piece starts with a spark of inspiration and a whole lot of love. From my hands to yours, jewelry that’s as unique as your story. What are you expressing today? #AthenticJewels #SmallBusinessOwner #HandmadeJewelry #CreativeProcess #GreekBrand
• •The 'Serene' Necklace: Let your inner calm radiate. This handcrafted piece, sculpted from premium 304L stainless steel, embodies quiet confidence. Its delicate design is a reminder to embrace your authentic self, every single day. Designed by Athina to be more than an accessory – it's a feeling. Wear it and feel beautifully, freely you. #AthenticJewels #HandmadeElegance #SelfExpression #SurgicalSteel
• •Hi there, from my heart to yours, Athina here! I started Athentic Jewels with a dream: to create pieces that aren't just beautiful, but also tell a story of authenticity and personal strength. Thank you for being part of this journey and for choosing jewelry that celebrates real, everyday elegance. Explore our latest inspirations: [Link] #AthenticJourney #MoreThanJustJewelry #WearYourStory