Brand Tone

Friendly, Approachable, Empathetic, Supportive, Professional, Knowledgeable, Encouraging, Positive, Playful and Engaging (for children's materials)

Brand Values

• •Child-Centered Learning
• •Early Stimulation and Pedagogical Support
• •Emotional Intelligence and Well-being
• •Respectful Parenting/Education
• •Accessibility
• •Family Connection and Communication
• •Empathy and Closeness

Best Practices

• •Always Write with Empathy: Put yourself in the shoes of a parent or educator. Acknowledge their challenges and aspirations. Use language that shows understanding and support (e.g., "We know it can be tough when...", "Let's explore together...").
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend. Use clear, simple language. Don't be afraid to use contractions (like "you're" or "it's") and address the audience directly ("you," "your little one"). Keep sentences relatively short and easy to digest.
• •Infuse Professional Credibility Subtly: While friendly, ensure the content reflects expertise. Mention Andre's background as a "Special Education teacher" or "educator" where relevant, and base tips on sound pedagogical principles. The aim is to be a trusted guide.
• •Focus on Benefits and Solutions, with a Positive Spin: Highlight how the resources or advice will help solve a problem or make learning more enjoyable for children and easier for adults. Frame challenges as opportunities for growth and connection.
• •Be Consistent Across All Platforms: Whether it's a website description, an Instagram caption, a TikTok script, or an email, the core tone (friendly, empathetic, knowledgeable, encouraging) should remain recognizable. Create a simple style guide with keywords and tone descriptors if helpful.

Social Perception

Helpful and Trustworthy Resource, Supportive Community Figure, Provider of Quality Educational Content, Advocate for Children's Emotional Needs

Copy Examples

• •Instagram Post (promoting a new emotions printable): "Does your little one sometimes struggle to name those big feelings? ❤️ Our new downloadable 'Feeling Friends' activity helps them explore emotions in a fun and gentle way. Let's nurture their emotional intelligence together! ✨ #AtentosAprendemos #EmotionalDevelopment #ParentingSupport #EarlyLearning"
• •TikTok Video Teaser (Andre speaking): "Tantrums? Power struggles? You're not alone! 👋 In my latest video, I share 3 simple ways to connect *before* you correct. Because understanding comes first. Link in bio for more resources! #RespectfulParenting #AtentosAprendemos #ParentingHacks #ToddlerLife #ChildDevelopment"
• •Website Product Description (for a numbers learning kit): "Make learning numbers an exciting adventure! 🚀 Our 'Number Explorers' printable kit is packed with playful activities designed by a special education teacher to build a strong foundation, all while your child has a blast. Download, print, and watch them learn! #EducationalResources #LearnThroughPlay #AtentosAprendemos #PreschoolActivities"
• •Email Newsletter Snippet (to subscribers): "Hi [Parent's Name], we know raising little humans is the most rewarding (and sometimes trickiest!) job. That's why at Atentos Aprendemos, we're dedicated to bringing you resources and tips that make the journey a little smoother and a lot more joyful. This week, discover our new blog post on [Relevant Topic]! Andre & the Atentos Aprendemos team. #ParentingCommunity #ChildEducation #AtentosAprendemos"
• •Facebook Ad (targeting parents of preschoolers): "Looking for screen-free ways to boost your preschooler's learning? 🤔 Atentos Aprendemos offers engaging, downloadable educational games and activities created by an experienced educator. Support their development and have fun doing it! Shop now and get 10% off your first order. 👉 [Link] #EarlyChildhoodEducation #PrintableActivities #AtentosAprendemos #LearningIsFun"