Brand Tone

Chic & Stylish, Joyful & Heartfelt, Conscious & Responsible, Authentic & Unique

Brand Values

• •Connection
• •Quality & Craftsmanship
• •Sustainability & Eco-responsibility
• •Individuality & Authenticity
• •Elegance & Practicality

Best Practices

• •Use words like 'bond,' 'together,' 'share,' 'complicit,' 'duo,' 'partner.'
• •Highlight Ethical Production & Sustainability: Regularly mention the eco-friendly materials (recycled fabrics), Parisian design, and Portuguese craftsmanship.
• •Show, Don't Just Tell, the 'Art of Detail': Instead of just saying 'high quality,' describe why it's high quality – 'meticulous, committed work,' 'flawless fit,' 'durable materials.'
• •Emphasize the unique bond between humans and animals in your visuals and messaging.
• •Incorporate the tagline 'CONNECTED BY LOVE, STYLED BY TANDEM' where appropriate.

Social Perception

A brand that celebrates the unique bond between humans and their pets through stylish, sustainable, and ethically produced matching outfits and accessories.

Copy Examples

• •🌿 Atelier Tandem brings you chic, matching outfits for you and your furry companion, ethically made from recycled luxury fabrics. #TandemAdventures #SustainableStyle
• •At Atelier Tandem, 'The Art of Detail' means everything. From Julie’s meticulous patterns ensuring the perfect fit, to our commitment to small-batch production in Portugal using recycled materials
• •CONNECTED BY LOVE, STYLED BY TANDEM
• •Discover the art of connection with Atelier Tandem. Matching styles for you and your beloved pet.
• •Experience the perfect fusion of elegance, practicality, and sustainability with our meticulously crafted collections.