Brand Tone

Warm & Friendly, Personal & Caring, Artisanal & Charming, Helpful & Accommodating, Slightly Playful & Sweet

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Celebration of Special Moments
• •Customer Happiness
• •Thoughtfulness & Gifting

Best Practices

• •Always Lead with Warmth: Start and end communications in a friendly, approachable manner. Use welcoming language.
• •Emphasize "Personal" and "Unique": Continuously highlight the customizable and one-of-a-kind nature of the products. Use words like "your own," "specially made," "unique," "personalized."
• •Incorporate "Handmade" and "Care": Remind the audience of the artisanal quality and the love that goes into creating each item. Phrases like "crafted with care," "handmade just for you," "stitched with love" reinforce this.
• •Focus on the "Why" (The Occasion/Emotion): Connect the products to the emotions and special moments they represent (joy, love, celebration, memory). Frame copy around the event or the feeling the gift will evoke.
• •Keep it Simple and Sweet: Especially for baby and child-focused items, use clear, gentle, and charming language. Avoid overly complex jargon or overly formal phrasing. Ensure all French communications are grammatically correct and natural-sounding.

Social Perception

A go-to shop for unique and heartfelt personalized gifts, especially for children and babies. A provider of good quality, handcrafted items. A friendly and approachable small business. Trustworthy for creating items that commemorate special occasions. Having a charming and aesthetically pleasing style.

Copy Examples

• •Sweet dreams are made of this! ✨ Our personalized baby cushions are lovingly stitched with your little one's name, creating the perfect snuggly companion. DM us to create yours today! #AtelierSouvenirs #HandmadeWithLove #BabyGift #PersonalizedKeepsake #SwissMade
• •Welcome to the world, little one! 🍼 Celebrate their arrival with a truly unique gift. Our personalized birth announcement frames capture all those precious details. A treasure for years to come. Shop link in bio. #NewBaby #PersonalizedGift #BirthAnnouncement #CherishedMoments #AtelierSouvenirsCH
• •Creating Memories, One Stitch at a Time. Discover unique, personalized gifts, handcrafted with love in Switzerland. Perfect for every special occasion. #AtelierSouvenirs
• •Looking for the perfect christening gift? 🕊️ Swipe up to see our bestsellers or send us a message – we’d love to help you find something truly special! #BaptismGift #PersonalizedSouvenir #HandcraftedJoy #AtelierSouvenirs
• •Hello [Customer Name], looking for a little inspiration? Our latest collection of personalized treasures has just arrived! From adorable bibs to charming keychains, find the perfect way to say 'you're special.' Explore now and add a personal touch to your next gift. #GiftsFromHeart #PersonalizedPerfection #AtelierSouvenirs