Brand Tone

Mystical, Empowering, Feminine-Centric, Accessible Luxury, Supportive

Brand Values

• •Healing & Wellness
• •Self-Discovery & Empowerment
• •Natural & Quality Materials
• •Community & Support
• •Mysticism & Spirituality
• •Creativity & Artistry

Best Practices

• •Focus on the healing properties and energetic benefits of the jewelry.
• •Emphasize the use of natural materials like gemstones and crystals.
• •Incorporate mystical and spiritual language to resonate with the brand's identity.
• •Highlight the brand's commitment to supporting other healing-focused businesses and the female community.
• •Showcase the accessible luxury and quality craftsmanship of the pieces.

Social Perception

Freqnc Atelier aims to be perceived as a source of healing, empowerment, and beautiful, quality jewelry with a spiritual dimension, with some association with luxury and stylish accessorizing, and is perceived positively within the wellness start-up community.

Copy Examples

• •"Tune into your inner frequency and unlock your potential with our healing jewelry."
• •"Discover the transformative power of natural gemstones and crystals."
• •"Join our community of creators and embrace your unique journey."
• •"Freqnc Atelier: Jewelry-quality pieces at an accessible price, designed for your well-being."
• •"The Orphic Egg Transformation Necklace: Embrace the power of becoming."