Brand Tone

Luxury, artisanal, authentic, sophisticated, and eco-conscious.

Brand Values

• •Handmade with love in France
• •Use of European soy wax
• •Grasse perfumes
• •Untreated cotton wicks
• •Cruelty-free
• •Vegan
• •Eco-responsible practices
• •Natural & Ethical Ingredients
• •Environmental Respect
• •Well-being & Ambiance

Best Practices

• •Use evocative language to describe scents and experiences.
• •Highlight the brand's commitment to natural, ethical, and sustainable practices.
• •Emphasize the handcrafted aspect and the 'Made in France' quality.
• •Incorporate elements of the family story and the Master Perfumer's expertise.
• •Maintain an approachable and authentic tone, addressing the customer directly.

Social Perception

Perceived as offering high-quality, beautifully scented, and aesthetically pleasing artisanal candles with natural ingredients, handcrafted aspect, trustworthy and providing good customer service.

Copy Examples

• •"Discover our exquisite collection of handcrafted candles, made with love in France and infused with the finest Grasse perfumes."
• •"Experience the art of aromatherapy with our Core Collection, curated by Master Perfumer Bernhard Winkler, inspired by a lifetime of sensory exploration."
• •"Create a cocooning atmosphere in your home with our eco-responsible candles, crafted with natural soy wax and untreated cotton wicks, for a clean and luxurious burn."
• •"From our family to yours, Atelier Candela brings you luxury fragrances and candles that are both ethically sourced and beautifully designed."
• •"Pensé pour toi. Elevate your everyday moments with the divine scents of Atelier Candela, knowing that you're indulging in a product that respects both your well-being and the environment."