Brand Tone

Artistic & Creative, Personal & Caring, Elegant & Delicate, French Chic, Approachable

Brand Values

• •Personalization & Uniqueness
• •Artistry & Craftsmanship
• •Celebrating Life's Moments
• •Quality
• •Client Collaboration (Implied)

Best Practices

• •Embrace Artistic Language: Use descriptive and evocative words that highlight the creativity, beauty, and handcrafted nature of the products (e.g., 'bespoke,' 'hand-illustrated,' 'artisan,' 'delicate,' 'elegant,' 'unique').
• •Maintain a Personal and Empathetic Voice: Since the products are for significant life events, the copy should resonate with emotion and care. Acknowledge the importance of these moments for the clients.
• •Showcase Parisian Elegance (Subtly): If appropriate and authentic, subtly weave in the Parisian origin, which can connote style, quality, and romanticism. Use French sparingly for non-French audiences unless it's a brand signature (like 'faire-part').
• •Focus on Storytelling: Each personalized item tells a story. Encourage copy that hints at this narrative aspect – how the product helps clients share their joy, love, or important news.
• •Be Visually Consistent in Text: Ensure that the tone of the copy visually aligns with the delicate and artistic style of the illustrations. For example, when overlaying text on images, choose fonts and layouts that complement the brand's aesthetic. Ensure consistency across all platforms, from Facebook posts to any potential website or email communications.

Social Perception

Positive & Appreciative, Niche & Specialized, Trusted for Special Occasions, Artisan & Boutique

Copy Examples

• •Welcome your little one with a touch of bespoke magic. Our hand-illustrated birth announcements are crafted with love, telling your unique story from the very first hello. Let's create a keepsake as special as your new arrival. ✨ #AtelierByACParis #BirthAnnouncement #PersonalizedStationery #MadeInParis
• •At L'atelier By AC Paris, we believe every milestone deserves to be cherished with beauty and artistry. From our Parisian studio, we pour our hearts into creating personalized illustrations and stationery that capture the essence of your most precious moments. #CreativeHands #ParisianCharm #CustomDesign
• •Dreaming of the perfect wedding invitation suite that whispers your love story? What are the must-have elements for you – delicate florals, elegant script, or a unique illustration? Share your thoughts below! 👇 #WeddingInvitations #PersonalizedByAC #DreamStationery #ParisianWedding
• •A glimpse into the delicate details that bring our custom christening invitations to life. Each stroke is made with care, ensuring your celebration is announced with grace and love. Stay tuned for the final reveal! 🎨 #WorkInProgress #AtelierLife #BaptismInvite #HandcraftedWithLove
• •Planning a special event? Let L'atelier By AC Paris help you create unforgettable personalized stationery. Send us a message to discuss your vision, and let's craft something beautiful together. Your story, our artistry. #GetPersonal #EventStationery #BespokeDesign #ContactUs