Brand Tone

Creative, vibrant, friendly, enthusiastic, passionate, approachable, and slightly playful (use of emojis). It's also informative and appreciative of craftsmanship.

Brand Values

• •Creativity & Uniqueness: Emphasized through "unique gifts," handmade nature, and artistic designs (terrazzo, marbling). The name "Atypique" itself suggests a value for the unconventional.
• •Handmade Quality & Craftsmanship: "Handmade in London," focus on the making process.
• •Joy & Positivity: Conveyed through vibrant colors, enthusiastic language, and happy workshop participants.
• •Eco-Friendliness & Sustainability: Mention of "Eco-Friendly Home Decor" and Jesmonite as a sustainable material.
• •Community & Shared Experience: Promoted through workshops and engagement with followers.

Best Practices

• •Embrace Enthusiasm & Positivity: Use upbeat and joyful language. Incorporate positive adjectives and expressions that convey genuine excitement for the products and the creative process (e.g., "love," "excited," "beautiful," "stunning," "joyful").
• •Be Visually Descriptive & Sensory: Jesmonite is tactile and visual. Use words that appeal to sight and touch – describe the colors, patterns (terrazzo, marbling), and textures. Let the vibrancy shine through your words.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a creative friend. Use contractions, ask questions to encourage engagement, and don't be afraid of a touch of playfulness (like appropriate emoji use on social media).
• •Highlight Core Values Consistently: Weave in keywords and phrases that reinforce your brand values – "handmade," "unique," "eco-friendly," "London-made," "creative workshop." This builds recognition and trust.
• •Develop a Brand Lexicon: Create a short list of go-to words and phrases that align with your brand (e.g., "Atypique touch," "Jesmonite joy," "creative vibes," "handmade happiness") and use them consistently across all communications to build a recognizable style.

Social Perception

Perceived as a source of beautiful, unique, and high-quality handmade items. The workshops are seen as fun, creative, and well-led. The brand is viewed as friendly, responsive, and passionate about its craft. Customers appreciate the vibrant colors and unique designs. There's an appreciation for the eco-friendly aspect.

Copy Examples

• •Say hello to our newest burst of sunshine! ☀️✨ These handcrafted Jesmonite trinket dishes are perfect for adding a pop of colour and joy to your space. Each one is lovingly made right here in our London studio – uniquely yours! Which colour will you choose? 🌈 #AtelierAtypique #HandmadeHomeware #JesmoniteJoy #UniqueGifts #LondonMade
• •Unleash your inner artist! 🎨 Join our super fun Jesmonite Terrazzo Workshop this Saturday and create your own stunning, eco-friendly homeware. No experience needed – just bring your enthusiasm! Limited spots available, book yours via the link in bio and let's make something beautiful together! ✨ #JesmoniteWorkshop #LondonCraft #DIYDecor #CreativeFun #AtelierAtypiqueLondon
• •Brighten your everyday with our AURA coaster set. Handmade with love and eco-friendly Jesmonite in our London atelier, each coaster boasts a unique marbled pattern – a little piece of art for your coffee table! Durable, delightful, and distinctly Atypique. ✨ (Set of 4. Sealed for water resistance.)
• •(Video snippet of hands mixing Jesmonite, adding colourful chips) Text Overlay: Mixing up some magic today! 🪄 So excited to see these new terrazzo designs come to life. What colour combos are you loving right now? Let us know! 👇 #BehindTheScenes #JesmoniteMagic #EcoCraft #AtelierAtypique
• •At Atelier Atypique, we believe your home should be as unique and vibrant as you are! That’s why every piece is handcrafted with passion in London, using eco-friendly Jesmonite. Discover homeware that tells a story, or join a workshop to create your own! 🌿💖