Brand Tone

Friendly and Welcoming, Nostalgic and Comforting, Community-Oriented, Helpful and Understanding

Brand Values

• •Authenticity
• •Customer Focus/Connection
• •Community
• •Quality & Variety
• •Convenience

Best Practices

• •Speak the Language of "Home": Use colloquialisms or brand names that resonate with the target expat communities (e.g., "cuppa," "biccies," specific brand mentions like "Cadbury," "Tayto"). This builds an immediate connection.
• •Emphasize Nostalgia and Comfort: Frame product descriptions and social media posts around the feelings these items evoke – memories, comfort, a connection to one's roots. Use words like "reconnect," "familiar," "cherished," "comfort."
• •Be Genuinely Friendly and Approachable: Whether it's an email, a social media reply, or website copy, maintain a warm, helpful, and understanding tone, reflecting the personal touch of a shop run by fellow expats.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "your"). Share customer stories or photos (with permission). Position the brand as more than just a store – it's a part of the expat support system.
• •Keep it Simple and Heartfelt: Avoid overly corporate or complicated language. The message is about simple pleasures and the emotional value of familiar foods. Authenticity in communication is key.

Social Perception

Highly Valued by Expats, Reliable and Efficient, A "Treat" Destination, Community Hub (Implicit)

Copy Examples

• •Missing that irreplaceable taste of home? From Cadbury's chocolate to Tayto crisps, we've stocked our shelves with all your favourites. Walk in and feel right at home, or let us bring a piece of home to your doorstep!
• •Hey Haarlem! Your favourite British & Irish treats are just around the corner. Pop by A Taste of Home this week – we’ve got fresh deliveries of crumpets, your beloved tea brands, and so much more. What are you craving today?
• •Building a global pantry in the Netherlands? Or just an expat longing for that familiar flavour? A Taste of Home has you covered. Explore authentic groceries from the UK, USA, Ireland, and beyond. Shop online for comfort delivered.
• •That feeling when you find *that* snack you haven't had in ages... Priceless! We live for making those moments happen. Check out our latest arrivals and rediscover your old favourites at A Taste of Home.
• •Weekend plans: A proper Sunday roast? Or maybe just a comforting cuppa with your favourite biccies? Whatever your taste of home looks like, find all the essentials right here. #ATasteOfHomeNL #ExpatLifeNL #ComfortFood