Brand Tone

Heartfelt and Sentimental, Personalized and Caring, Trustworthy and Customer-Focused, Empathetic and Supportive, Slightly Whimsical/Positive

Brand Values

• •Love and Connection
• •Customer Satisfaction
• •Uniqueness and Quality
• •Making a Difference/Social Responsibility
• •Creating Memories

Best Practices

• •Emphasize Personalization and Uniqueness: Consistently highlight how A Sunny Moon gifts are special, can be personalized, and are not mass-produced, reinforcing their value in creating memorable moments.
• •Maintain a Caring and Supportive Voice: Whether talking about products or customer service, the language should always be warm, approachable, and helpful, reflecting the desire to build strong relationships with customers.
• •Subtly Weave in the Social Mission (where appropriate): While not every post needs to be about it, periodically reminding customers that their purchase contributes to a good cause can reinforce the brand's empathetic values.
• •Focus on creating beautiful memories together with personalized gifts.
• •Offer exquisite and unique jewelry that brings healing and beauty.

Social Perception

Positive, Customer-focused, Empathetic, Supportive, Unique, Quality, Trustworthy

Copy Examples

• •Gifts that will make their heart swell.
• •Unbreakable bond between two souls.
• •Our goal is 100% customer satisfaction.
• •We are the company you trust!
• •Combine art and love.