Brand Tone

Professional & Expert, Quality & Luxury Focused, Reliable & Trustworthy, Customer-Centric

Brand Values

• •Quality
• •Luxury
• •Reliability
• •Customer Satisfaction
• •Functionality
• •Versatility
• •Innovation
• •Durability
• •Trust

Best Practices

• •Show, Don't Just Tell, Quality: Instead of just saying 'high quality,' describe the elements that make it so (e.g., 'German-engineered motors,' 'high-density foam,' 'oil and water-resistant PU leather').
• •Focus on the benefits for both the professional and their clients.
• •Highlight the versatility of the product and its suitability for various professional settings.
• •Emphasize the reliability and durability of the product through specific features and warranties.
• •Use customer testimonials to reinforce the positive aspects of the product and build trust.

Social Perception

Positive Product Experience, Good Investment, Reliable Equipment

Copy Examples

• •The 2024 Ultralux Multipurpose Electric Bed/Chair: Engineered to cater to a diverse range of needs in med-spas, esthetics, dermatology, tattoo and more.
• •We only source some of the finest equipment that is worth your investment.
• •We provide free return if it does not meet your criteria or full-fill our promises.
• •Spacious Comfort For All Clients. Our clients rave about how comfortable it is.
• •The newest technology offers fine adjustments, quiet operation, and an attractive design.