Brand Tone

Elegant, Sophisticated, Mythological, Symbolic, Quality-Conscious, Trustworthy, Modern, and Approachable

Brand Values

• •Excellence & Quality: The high standard of Swiss craftsmanship and the use of fine materials like 18-carat gold and diamonds.
• •Timelessness & Beauty: Creating jewelry that symbolizes enduring beauty, inspired by ancient traditions and the goddess Astarté.
• •Local Craftsmanship: Supporting and highlighting '100% local manufacturing' in Neuchâtel.
• •Meaning & Symbolism: Jewelry pieces are not just accessories but are imbued with meaning and energy drawn from nature and mythology.
• •Customer Satisfaction: Offering free shipping, free returns, and aiming to create pieces for a lifetime suggests a value placed on customer contentment.

Best Practices

• •Embrace the Mythology: Consistently weave in the story and symbolism of the goddess Astarté. Use words that evoke her attributes: beauty, love, strength, sensuality, and timelessness.
• •Highlight Swiss Excellence: Always mention the Swiss origin and craftsmanship, particularly the Neuchâtel ateliers. Use terms like 'meticulously crafted,' 'master artisans,' and 'irreproachable quality.'
• •Focus on '18-Carat Gold': This is a key material and should be prominently featured to underscore the luxury and value of the pieces.
• •Maintain an Elegant and Slightly Formal Voice: Avoid overly casual slang or overly technical jargon. The language should feel refined, aspirational, yet warm and inviting, reflecting the quality and price point of the jewelry.
• •Speak to Inner Divinity/Strength: Connect the jewelry to the wearer's inner qualities. Copy should empower and make the customer feel special, aligning with the idea of feeling 'like a goddess.'

Social Perception

Positive regarding Quality and Design. Appreciation for Swiss Made. Intrigued by the Story. Limited but Positive Online Footprint.

Copy Examples

• •Astarté Creations: Wear Your Divinity. Inspired by the timeless goddess of beauty, our 18-carat gold jewelry is handcrafted in Switzerland to adorn you with elegance and meaning. Discover pieces as unique as your story.
• •Swiss Craftsmanship, Mythical Allure. Each Astarté creation is a testament to Neuchâtel's master artisans. Experience the enduring quality of 18K gold, designed to make you feel like a goddess.
• •More Than Jewelry. It's a Legacy. Astarté Creations blends ancient inspiration with modern design. Our pieces, meticulously crafted in Switzerland, are destined to be cherished for a lifetime. Find your symbol of love and beauty.
• •The Hashtag Collection: Modern Icons, Timeless Gold. Express your unique essence with the Astarté Hashtag collection. Crafted from 18-carat gold in our Swiss ateliers, these pieces offer a contemporary nod to enduring style. #AstarteStyle
• •For Him, For Her, For Eternity. Astarté Creations offers exquisite 18K gold jewelry for all who appreciate fine Swiss craftsmanship and designs rich with symbolism. Discover a gift that transcends time.