Brand Tone

compassionate, informative, hopeful, and professional

Brand Values

• •Well-being and Quality of Life: Their core mission is to provide relief and improve the quality of life for patients suffering from various conditions.
• •Safety and Quality: They emphasize the production of high-quality, rigorously analyzed CBD, highlighting the importance of Certificates of Analysis (COA).
• •Empathy and Humanized Support: Born from personal experience, the association stresses humanized welcoming, consultations, and ongoing support during treatment.
• •Information and Demystification: They aim to provide clear, accessible information about CBD treatments, breaking down prejudices.
• •Transformation and Hope: The narrative of "transforming pain into life" and offering "new paths" underscores a message of hope and positive change.
• •Community and Support: They foster a sense of community for patients and their families.
• •Social Responsibility: Indicated by their "Lojinha Colaborativa" which donates part of its sales to charity.

Best Practices

• •Always Lead with Empathy: Start by acknowledging the challenges and needs of your audience. Use compassionate and understanding language.
• •Prioritize Education and Information: Clearly explain the benefits, safety, and science behind medicinal cannabis in accessible terms. Avoid jargon where possible or explain it clearly.
• •Maintain a Hopeful and Positive Outlook: Focus on the potential for improvement, relief, and a better quality of life, reinforcing the "new paths" concept.
• •Emphasize Safety, Quality, and Trust: Consistently mention certifications (like COA), quality control processes, and the expertise of your team to build credibility.
• •Foster a Sense of Community and Support: Use inclusive language ("we," "us," "our community") and encourage interaction. Share testimonials (with consent) to show real-life impact and build connection.

Social Perception

Based on their online presence, the public perception among their target audience (patients seeking alternative treatments, their families, and those interested in medicinal cannabis) appears to be positive. They are seen as a source of hope, relief, and reliable information. The personal story behind the association's founding likely resonates strongly, building trust and a sense of shared understanding. However, the broader public perception might be influenced by the ongoing debate and varying levels of acceptance regarding medicinal cannabis in Brazil. The association actively works to build a positive and informed perception.

Copy Examples

• •Headline: Rediscover Comfort. Explore a New Path to Well-being with Medicinal Cannabis. Body: Living with chronic pain, anxiety, or other challenging conditions? Associação Novos Caminhos offers high-quality, certified CBD products and compassionate support to help you find relief and improve your quality of life. Learn how our integrative approach can make a difference. #Hope #CBD #QualityOfLife
• •Headline: Your Health. Our Priority. Certified CBD You Can Trust. Body: At Associação Novos Caminhos, we believe in transparency and safety. All our CBD oils come with a Certificate of Analysis (COA), ensuring purity and precise cannabinoid concentration. Take control of your well-being with a product you can depend on. #CBDseguro #Cannabidiol #HealthJourney
• •Headline: Inspired by a Journey of Love and Resilience. Dedicated to Yours. Body: Associação Novos Caminhos was born from a family's fight and the relief found in medicinal cannabis. We bring that same dedication and understanding to support your path to wellness. You are not alone. #NewPaths #Empathy #CBDBrasil
• •Headline: More Than Just CBD. A Community of Support and Understanding. Body: Join the Associação Novos Caminhos family. We offer not only premium medicinal cannabis but also a welcoming space for guidance, shared experiences, and humanized care throughout your treatment. #CBDCommunity #Support #WellbeingTogether
• •Headline: Unlock Nature's Potential for a Better Life. Body: Discover the therapeutic benefits of full-spectrum CBD oil, produced with the highest standards of quality and care. Associação Novos Caminhos is here to guide you on your journey to natural relief and enhanced well-being. Visit our blog to learn more! #NaturalHealing #MedicinalCannabis #TransformYourLife