Brand Tone

friendly, approachable, and family-oriented

Brand Values

• •Family
• •Customer Satisfaction
• •Handcrafted Quality
• •Community
• •Growth and Adaptability
• •Support Small Business

Best Practices

• •Always Emphasize 'Handcrafted' and 'Custom': Continuously remind your audience that many products are made in-house and that custom orders are a specialty. This reinforces the value of craftsmanship.
• •Share Your Family Story (Authentically): Periodically share glimpses into the family behind the brand and the inspiration (like Aspen herself). This maintains the friendly, approachable, and family-oriented tone.
• •Use Inclusive and Welcoming Language: Phrases like "for everyone," "we'll take care of you," and "we love hearing from our customers" foster a sense of community and approachability.
• •Highlight Your Roots and Community: Mentioning your Killdeer storefront and the local aspect can resonate well with customers who appreciate supporting local and small businesses.
• •Maintain a Consistent Visual Aesthetic: Ensure that your product photography and social media imagery align with the "Western & Modern Chic" descriptor to visually reinforce your brand's style and tone.

Social Perception

genuine, hardworking small business that offers unique, handcrafted items with a Western flair

Copy Examples

• •Wrap yourself in handcrafted comfort. Our custom minky blankets are made with love, right here in Killdeer by our family for yours. #AspenChicDesigns #HandmadeHome #WesternComfort
• •From custom leather purses to unique embroidered tees, Aspen Chic Designs brings your Western chic dreams to life. ✨ What can we create for you today? #CustomMade #WesternStyle #BoutiqueFashion
• •Supporting small means supporting a dream. Thank you for choosing Aspen Chic Designs and being a part of our family's journey! ❤️ #ShopSmall #FamilyBusiness #AspenChic
• •New arrivals just hit the shelves and online! 🔥 Discover fresh Western chic clothing, accessories, and handcrafted leather goods perfect for your unique style. Link in bio! #NewCollection #WesternWear #ModernChic
• •Got a custom idea? We love a challenge! 💪 From personalized gifts to bulk orders for your event, Aspen Chic Designs is here to make it happen. DM us or visit aspenchicdesigns.com. #CustomOrders #HandcraftedLeather #UniqueGifts