Brand Tone

Aspirational & Trendy, Empowering & Confident, Feminine & Playful, Quality-Conscious, Approachable & Customer-Focused.

Brand Values

• •Style & Fashion-Forwardness
• •Quality & Craftsmanship
• •Customer Empowerment & Confidence
• •Fusion of Cultures (more explicit on asnowera.com)
• •Comfort & Versatility
• •Customer Satisfaction

Best Practices

• •Focus on 'Her': Address the target audience directly using 'you' and 'your.' Highlight how the clothes will make her feel (confident, stylish, comfortable) and what they will help her do (express herself, make a statement).
• •Use Evocative and Sensory Language: Instead of just saying 'nice dress,' use descriptive words like 'vibrant print,' 'luxurious fabric,' 'flattering silhouette,' 'playful design.'
• •Incorporate Storytelling (especially drawing from the .com site's narrative): Weave in elements of the brand's inspiration (e.g., Indian heritage, celebrity style) to create a more engaging and memorable connection with the audience.
• •Emphasize Quality and Craftsmanship: Highlight the premium materials and attention to detail in the garments.
• •Create a sense of urgency and exclusivity to drive conversions.

Social Perception

Positive association with Indian Celebrity Style, Trust Signals (secure payments, shipping policies, and customer support), Generally acceptable perception.

Copy Examples

• •Discover the collection today!
• •Experience authentic design and craftsmanship.
• •Be seen, be heard, be you.
• •Radiating confidence and grace.
• •Empower every woman to embrace her free spirit and conquer the world in her own unique style, unapologetically!