Brand Tone

Helpful, Professional, Expert, Caring, and Health-Conscious.

Brand Values

• •Well-being and Health
• •Productivity
• •Customer Service & Support
• •Expertise & Quality
• •Proactive Prevention

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, challenges, and benefits. Instead of "We offer great products," try "You'll experience greater comfort and productivity with our ergonomic solutions." This reinforces the caring and helpful aspects.
• •Use Clear, Accessible Language: While conveying expertise, avoid overly technical jargon that might alienate some audiences. Explain concepts simply to be helpful and educational.
• •Emphasize Benefits, Not Just Features: Connect product features to tangible health and productivity outcomes. For example, instead of "This chair has adjustable lumbar support," say "Enjoy personalized back support that reduces strain and keeps you comfortable all day, thanks to the adjustable lumbar feature." This highlights the health-conscious and caring values.
• •Maintain a Solution-Oriented Approach: Frame content around solving problems (discomfort, low productivity, injury risk). This positions the brand as an expert and helpful partner.
• •Be Authentic and Empathetic: Show genuine understanding of workplace challenges. Use testimonials and case studies where appropriate to let satisfied clients speak to the brand's caring and effective approach. Ensure all communications, from ad copy to customer service emails, reflect this consistent empathy.

Social Perception

Positive, Trustworthy, Helpful & Knowledgeable, Responsive

Copy Examples

• •Headline: Invest in Your Team's Well-being. They'll Thank You in Productivity. Body: Tired of seeing discomfort hinder your team's potential? Asker Ergoworks provides expert ergonomic assessments and solutions tailored to create a healthier, happier, and more productive workspace. Let us help you build a culture of care. Call to Action: Schedule Your Free Consultation Today!
• •Headline: Don't Let Pain Be Part of the Job Description. Body: Your employees deserve to work comfortably and safely. Our certified ergonomic specialists identify risks and implement effective solutions, from chairs to full workstation setups, ensuring long-term health and focus. Call to Action: Discover Ergonomic Solutions for Your Workplace.
• •Headline: The Science of Comfort, The Art of Productivity. Body: At Asker Ergoworks, we blend deep ergonomic expertise with a genuine care for your team's health. Experience the difference that scientifically-backed ergonomic furniture and professional guidance can make. Work healthier, live happier. Call to Action: Explore Our Range of Ergonomic Products.
• •Headline: More Than Just Furniture – It's a Commitment to Your People. Body: We partner with you to prevent workplace injuries and boost morale. From individual assessments to company-wide ergonomic programs, Asker Ergoworks is dedicated to fostering environments where everyone can thrive. Call to Action: Learn About Our Corporate Ergonomic Services.
• •Headline: Unlock a Healthier Workday, One Adjustment at a Time. Body: Small changes can make a big impact on well-being and efficiency. Trust the experts at Asker Ergoworks to guide you with professional advice, quality ergonomic products, and a commitment to your team's lasting comfort. Call to Action: Get Expert Ergonomic Tips & Product Recommendations.