Brand Tone

Aspirational & Inspiring, Helpful & Informative, Quality-Conscious & Trustworthy, Customer-Centric & Friendly, Elegant & Stylish

Brand Values

• •Quality: High-quality materials, craftsmanship, and sourcing from trusted British suppliers.
• •Comfort & Beauty: Making everyday experiences at home beautiful and comfortable.
• •Customer Satisfaction: Excellent customer service satisfaction guaranteed, free delivery, and positive customer testimonials.
• •Style & Personal Expression: Furniture as an expression of your style, personality, and comfort.
• •Trust & Reliability: Trusted retailer with secure checkout, clear communication, and reliable delivery.

Best Practices

• •Emphasize 'Home as a Haven': Consistently use language that evokes feelings of comfort, sanctuary, relaxation, and personal expression.
• •Showcase Quality & Craftsmanship Subtly: Instead of just saying 'high quality,' describe the benefits – 'incredibly sturdy, solid', 'built to stand the test of time', 'expertly crafted.'
• •Maintain a Friendly & Approachable Voice: Use contractions (it's, you're), ask questions, and occasionally inject light humor where appropriate.
• •Be Solution-Oriented and Inspirational: Frame products and advice around solving customer needs or helping them achieve their ideal home environment.
• •Ensure Visuals and Text Align: The elegant and stylish tone suggested by the website and social media imagery should be matched by sophisticated yet accessible language in the copy.

Social Perception

Positive Customer Experiences, Seen as a Source of Quality Furniture, Helpful Resource for Home Styling, UK-Focused & Reliable, Growing Brand

Copy Examples

• •Facebook/Instagram Ad: 'Your sanctuary awaits. ✨ Discover the new [Sofa Collection Name] – where unparalleled comfort meets timeless design. Crafted for life’s best moments. Tap to explore & enjoy free UK delivery. #AshpinokeHome #LivingRoomGoals #NewCollection #UKFurniture'
• •Product Description Snippet: 'Gather, Share, Belong: The [Table Name] Dining Table. More than just a table, it’s the heart of your home. The [Table Name] is where stories unfold, laughter echoes, and memories are made.'
• •Email Subject Line: '🍂 Refresh Your Haven: Beautiful Autumn Savings Inside! 🍂 As the seasons change, so can your space. Find exquisite furniture to make your home cozier and more inviting this autumn.'
• •Twitter Post: 'Dreaming of a more productive (and stylish!) home office? 🤓 Our latest blog post is packed with ideas to create a space that inspires. Read it here: [Link] #HomeOffice #WorkFromHome #InteriorDesignTips #AshpinokeFurniture'
• •Pinterest Pin Description: 'Create your serene escape. 🛌✨ Quality bedroom furniture that blends beauty with tranquility for the restful nights you deserve. From sturdy bedframes to elegant storage, find pieces that speak to your style. #BedroomInspo #Ashpinoke #DreamFurniture #UKHomes #RestfulRefuge'