Brand Tone

Empathetic, knowledgeable, relatable, encouraging, and practical.

Brand Values

• •Health & Wellness
• •Family & Motherhood
• •Empowerment
• •Accessibility & Sustainability
• •Authenticity & Relatability
• •Safety & Efficacy

Best Practices

• •Use empathetic and supportive language, addressing the audience as 'Mama' where appropriate.
• •Highlight Ashley's certifications and experience to establish credibility.
• •Share relatable stories and personal experiences to build rapport.
• •Focus on practical and actionable advice that can be easily implemented.
• •Maintain a positive and encouraging tone to motivate and inspire followers.

Social Perception

A trusted and supportive resource for prenatal and postpartum fitness, known for providing effective and accessible workouts for busy moms.

Copy Examples

• •"Hey Mama! So glad you're here. Let's build a healthier, happier you, one workout at a time."
• •"As a certified pre & post-natal fitness coach, I understand the unique challenges of motherhood. Let's work together to regain your strength and confidence safely and effectively."
• •"I know how hard it is to find time for yourself as a busy mom. That's why I created Sculpt & Sweat Studio – 30-minute workouts you can do anywhere, anytime."
• •"You've got this, strong mama! Remember to listen to your body and celebrate every small victory on your fitness journey."
• •"Building a healthy lifestyle doesn't have to be complicated. My Macro Book makes nutrition simple and sustainable, so you can reach your goals without sacrificing your favorite foods."