Brand Tone

sophisticated, elegant, and quality-focused

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Feminine Elegance
• •Versatility
• •Made in the USA (Los Angeles)

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use words that convey precision, high-grade materials, and attention to detail (e.g., "meticulously tailored," "finest Italian cotton," "exquisite detailing," "artisanal").
• •Maintain an Elegant and Sophisticated Vocabulary: Choose refined language that appeals to a discerning customer. Avoid overly casual slang or colloquialisms. Focus on terms like "timeless," "graceful," "refined," "polished."
• •Highlight Timelessness and Versatility: Stress the enduring nature of the designs and their ability to be styled for various occasions, reinforcing the idea of investment pieces rather than disposable fashion.
• •Speak to Feminine Strength and Modernity: Frame the products as empowering and designed for the contemporary woman who values both style and substance.
• •Ensure Visual and Textual Harmony: While this is a copywriting guideline, it’s crucial that the visual presentation on the website and any marketing materials aligns with the sophisticated and elegant tone of the text. The "News" section on their site attempts this by showcasing products in aspirational settings.

Social Perception

premium brand offering well-made, stylish, and feminine shirts

Copy Examples

• •Headline: Discover Your Signature Style: The Perfect Shirt Awaits. Body: At A Shirt Thing, we believe in the power of a perfectly crafted shirt. Meticulously tailored from the finest Italian and Japanese fabrics, each piece embodies timeless elegance and effortless sophistication. Experience enduring quality, designed for the modern woman.
• •Headline: Beyond the Ephemeral: Invest in Timeless Elegance. Body: Move beyond fleeting trends with A Shirt Thing. Our shirts are designed in Los Angeles with a commitment to exceptional craftsmanship and luxurious comfort. Create a versatile wardrobe of staples that speak to your enduring style.
• •Headline: The Art of Shirting, Redefined. Body: Experience the delicate balance of clean lines and feminine detail. A Shirt Thing offers exquisitely designed shirts that drape beautifully and feel incredible against your skin. Crafted in small batches for an exclusive touch.
• •Headline: From Dawn to Dusk, Effortless Sophistication. Body: Our versatile shirts are created to transition seamlessly through your day. Whether for a polished office look or an elegant evening out, A Shirt Thing provides the foundation for a confident, stylish presence. Made with passion, designed to last.
• •Headline: Feel the Difference: Luxurious Fabrics, Impeccable Fit. Body: Indulge in the superior quality of Japanese and Italian textiles. A Shirt Thing is dedicated to creating shirts that not only look stunning but feel exceptional to wear, offering a perfect, feminine fit for every occasion.