Brand Tone

Informative, Expert, Quality-Focused, Supportive, Community-Oriented, Approachable, Passionate, Reliable, Trustworthy

Brand Values

• •Quality
• •Natural Purity
• •Innovation & Expertise
• •Customer Success & Partnership
• •Reliability & Trust
• •Versatility

Best Practices

• •Prioritize "Quality" and "Natural": Consistently use terms that emphasize the high quality, freshness, and natural purity of the ingredients (e.g., "100% natural," "premium," "fresh-picked," "no artificial additives").
• •Provide valuable information about the benefits of aseptic purees, usage tips, and how the products can solve problems or enhance creations for the target audience.
• •Use language that shows an understanding of their craft and a desire to contribute to their success.
• •Use calls to action that are inviting (e.g., "Grab your Free Samples," "Let's create something amazing").
• •Ensure Clarity and Transparency: Clearly communicate the benefits of the aseptic process (shelf stability, safety, flavor preservation) and be transparent about sourcing (e.g., "fruits from South America").

Social Perception

Valued supplier and industry resource known for high-quality, natural fruit purees, especially within the brewing community. Perceived as reliable, innovative, and customer-focused, with growing brand awareness.

Copy Examples

• •Explore over 28 flavors and elevate your brews, beverages, and culinary creations.
• •From classic tastes to exotic notes, let our expertise support your creative vision.
• •Reliable supply, expert support – that’s the AFP Canada promise to creators like you.
• •Tap the link in bio for free samples!
• •Discover versatile solutions for your production needs.