Brand Tone

Accessible & Aspirational, Confident & Empowering, Transparent & Ethical, Enthusiastic & Passionate, Quality-Focused

Brand Values

• •Affordability
• •Quality
• •Sustainability & Ethics
• •Inclusivity
• •Self-Love & Confidence
• •Transparency
• •Freedom of Choice

Best Practices

• •Always Emphasize Value & Accessibility: Consistently highlight how Asedos provides a high-end scent experience without the traditional luxury markup. Use phrases like "affordable luxury," "smart alternative," "premium for less."
• •Maintain an Empowering and Confident Voice: Frame fragrance as a tool for self-expression and confidence. Use strong verbs and positive language that inspires the customer.
• •Be Transparent and Honest: Clearly state that the perfumes are "inspired by" or "impressions of" designer scents. This builds trust and manages expectations. Highlight the quality of ingredients and the benefits of perfume oils.
• •Consistently Integrate Ethical Messaging: Weave in the brand's commitment to cruelty-free, vegan, ethically sourced ingredients, and sustainable packaging naturally within product descriptions, social media posts, and 'about us' sections. This reinforces core values.
• •Focus on the Sensory Experience and Freedom: Describe the scents vividly, focusing on the notes and the feelings they evoke. Encourage customers to explore different fragrances for different moods and occasions, reinforcing the idea of a "fragrance wardrobe."

Social Perception

Positive for Value & Quality, Appreciation for Ethics, Good Customer Service/Experience, Mixed Accuracy on "Dupes", Growing Brand Awareness, Seen as a Good Alternative

Copy Examples

• •Headline: Smell Like A Million Dollars, Without Spending It. Body: Indulge in your favorite luxury-inspired scents, handcrafted with the finest ethically sourced ingredients. Asedos brings you premium perfume oils that last, so you can express your unique style every day. Vegan, cruelty-free, and accessibly priced. Why just dream about designer fragrances when you can own the experience? Call to Action: Discover Your Signature Scent.
• •Headline: Unleash Your Inner Icon. Your Scent, Your Power. Body: At Asedos, we believe fragrance is more than just a perfume – it’s your invisible armor. Our collection of designer-inspired perfume oils empowers you to feel confident and unforgettable, whatever the occasion. Crafted with love in Melbourne, always vegan and cruelty-free. Call to Action: Find Your Confidence Boost Today.
• •Headline: Luxury Scents. Clear Conscience. Smart Price. Body: Experience the allure of high-end perfumes without compromising your values or your budget. Asedos offers exquisitely blended, long-lasting perfume oils made from ethically sourced, sustainable ingredients. 99% recyclable packaging. 100% fabulous. Call to Action: Shop Guilt-Free Luxury.
• •Headline: Don't Just Follow Trends. Define Your Own Scent Story. Body: Why stick to one signature scent when you can have a wardrobe of exquisite fragrances? Asedos offers a world of familiar designer-inspired perfumes, allowing you to match your scent to your mood, your outfit, your moment. Premium quality, hand-blended, and always accessible. Call to Action: Explore the Collection.
• •Headline: The Secret to Lasting Luxury? It's in the Oil. Body: Forget fragrances that fade. Asedos perfume oils are concentrated, pure, and designed to linger beautifully on your skin. Inspired by the world's most beloved scents, and created with a commitment to quality, sustainability, and you. Hand-crafted in Melbourne for an unforgettable scent experience. Call to Action: Experience Long-Lasting Fragrance.