Brand Tone

Quality, durability, and a conscious lifestyle, whether through artisanal leather goods or practical, eco-friendly daily solutions. Appeal to both aesthetic and function.

Brand Values

• •Quality & Durability
• •Sustainability & Eco-Friendliness
• •Craftsmanship & Artistry
• •Functionality & Practicality
• •Style & Timeless Design
• •Customer Satisfaction

Best Practices

• •Emphasize Quality Materials and Durability: Whether it's "full-grain leather" or "heavy-duty waxed canvas," consistently highlight the quality of materials used and the "made to last" nature of the products.
• •Weave in Sustainability Naturally: For lunch bags, the eco-friendly angle is a strong selling point. For leather goods, focus on "ethical sourcing" and "timelessness" which implies a move away from fast fashion. Don't just state it; explain the benefit (e.g., "reduce plastic waste," "invest in a piece that lasts").
• •Maintain a Balance of Style and Function: Asebbo products are perceived as both good-looking and practical. Copy should reflect this by mentioning aesthetic appeal ("stylish," "timeless design," "vintage look") alongside practical benefits ("spacious," "keeps food fresh," "durable").
• •Use Confident and Authentic Language: The tone should be assured, reflecting the quality of the products. Avoid overly casual slang but maintain a relatable and trustworthy voice that speaks to a conscious consumer.
• •Show, Don't Just Tell (Especially for Craftsmanship): When discussing handmade leather goods, use descriptive language that evokes the artisan process. For lunch bags, customer testimonials or specific examples of what fits can be powerful. Mentioning features like "reinforced stitches" or "double-layered insulation" adds credibility.

Social Perception

Customers generally perceive Asebbo products, particularly the insulated lunch bags, as high-quality, stylish, durable, and effective at insulation. The eco-friendly aspect is well-received. Many appreciate the spaciousness and design, receiving compliments on the bags.

Copy Examples

• •Headline: Beyond the Brown Bag: Elevate Your Lunch, Sustainably. Body: Tired of flimsy lunch containers? The Asebbo waxed canvas lunch bag combines timeless style with rugged durability and eco-conscious design. Keep your meals fresh, your conscience clear, and turn heads in the breakroom.
• •Instagram Caption (with image of a leather messenger bag): Crafted for the journey, designed for life. Our handmade leather messenger bags are more than an accessory; they're a testament to enduring quality and ethical craftsmanship. Carry your story with Asebbo. #AsebboLeather #HandmadeQuality #TimelessStyle #EthicalFashion
• •Facebook Ad (targeting eco-conscious consumers for lunch bags): Make a statement with your lunch. Asebbo insulated lunch bags are built to last, keep your food perfect, and reduce single-use plastic waste. Stylish, practical, and kind to the planet. Shop now and enjoy 10% off your first order!
• •Product Description Snippet (for a leather tote): Experience the art of fine leather. Each Asebbo tote is meticulously handcrafted by skilled artisans using ethically sourced full-grain leather, promising a companion that grows more beautiful with every year. Invest in timeless elegance.
• •Email Subject Line (for lunch bags): Lunch Never Looked So Good (Or Stayed So Fresh!) Email Body Preview: Discover the Asebbo difference: Insulated, stylish, and eco-friendly lunch bags designed for your daily adventures. Say goodbye to leaks and lukewarm meals.